{"title":"Linda Kaplan Thaler","description":"\u003cp\u003eDiscover the insightful world of Linda Kaplan Thaler, a marketing expert and author who blends business acumen with creative storytelling. Explore her books for fresh perspectives on branding and success.\u003c\/p\u003e","products":[{"product_id":"grit-to-great-book-linda-kaplan-thaler-9780804139120","title":"Grit to Great","description":"\u003cb\u003eIt is not native intelligence or natural talent that makes people excel, it's old-fashioned hard work, sweat equity,and determination.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e In \u003ci\u003eGrit to Great\u003c\/i\u003e, Linda Kaplan Thaler and Robin Koval tackle a topic that is close to their hearts, one that they feel is the real secret totheir own success in their careers--and in the careers of so many people they know and have met. And that is the incredible power ofgrit, perseverance, perspiration, determination, and sheer stick-to-it-tiveness.\u003cbr\u003e \u003cbr\u003e We are all dazzled by the notion that there are somepeople who get ahead, who reach the corner office because they are simply gifted, or well-connected, or both. But research shows thatwe far overvalue talent and intellectual ability in our culture. The fact is, so many people get ahead--even the gifted ones--because theyworked incredibly hard, put in the thousands of hours of practice and extra sweat equity, and made their own luck. And Linda and Robinshould know--they are two girls from the Bronx who had no special advantages or privileges and rose up through their own hard workand relentless drive to succeed to the top of their highly competitive profession.\u003cbr\u003e \u003cbr\u003e In a book illustrated with a cornucopia of stories and the latest research on success, the authors reveal the strategies that helpedthem, and countless others, succeed at the highest levels in their careers and professions, and in their personal lives. They talk about theguts--the courage--necessary to take on tough challenges and not give up at the first sign of difficulty. They discuss the essentialquality of resiliency. Everyone suffers setbacks in their careers and in life. The key, however, is to pick yourself up and bounce back.\u003cbr\u003e \u003cbr\u003e Drawing on the latest research in positive psychology, they discuss why optimists do better in school, work, and on the playingfield--and how to reset that optimistic set point. They talk about industriousness, the notion that Malcolm Gladwell popularized with the10,000-hour rule in his book Outliers. Creativity theorist Mihaly Csikszentmihalyi believes it takes a minimum of 10 years for one's truecreative potential to be realized. And the authors explore the concept of tenacity--the quality that allows us to remain focused and avoiddistraction in order to get the job done--an increasingly difficult task in today's fragmented, cluttered, high-tech, connected world.\u003cbr\u003e \u003cbr\u003e Written in the same short, concise format as The Power of Nice and leavened with the natural humor that characterizes Linda's andRobin's lives--and books--Grit to Great is destined to be the book everyone in business needs.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49538892923153,"sku":"GOR013268961","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49554097504529,"sku":"GOR008295255","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49643593629969,"sku":"GOR013610514","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50326256976145,"sku":"CIN0804139121G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52105201123601,"sku":"CIN0804139121VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53114151371025,"sku":"CIN0804139121A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0804139121.jpg?v=1751447017"},{"product_id":"power-of-nice-book-linda-kaplan-thaler-9780385518925","title":"The Power of Nice","description":"Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In \u003ci\u003eThe Power of Nice, \u003c\/i\u003e through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first. \u003cp\u003e\u003c\/p\u003eTurning the well-known adage of Nice Guys Finish Last on its ear, \u003ci\u003eThe Power of Nice\u003c\/i\u003e shows that nice companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In today's interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life. \u003cp\u003e\u003c\/p\u003eKaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. 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Did you double-check that presentation one last time, or hold the elevator for a stranger? Going that extra inch - whether with a client, customer, family member, or friend - speaks volumes to others about our talent, personality, and motivations. After all, if we can't take care of the small details, how can we be counted on to deliver when it really matters? \u003cp\u003e\u003c\/p\u003eIn today's challenging times, bigger isn't always better. In fact, it's often the baby steps that put us on the path to delivering a true competitive advantage. The real secret to getting ahead in life and in our careers is to refocus our attention on the small details that, if disregarded, can sabotage a multimillion-dollar ad campaign or undermine your most important relationships. Kaplan Thaler and Koval show how to get more of what you want with surprisingly less than you'd imagine. \u003cp\u003e\u003c\/p\u003eWritten in the same entertaining, story-driven style that made THE POWER OF NICE the go-to book for finishing first, THE POWER OF SMAL demonstrates how all of us can harness the power of small to improve and reinvent our lives. 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