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Historians and social commentators have typically assumed that the child consumer became significant during the postwar television age. But the child consumer was already an important phenomenon in the early twentieth century. The family, traditionally the primary institution of child socialization, began to face an array of new competitors who sought to put their own imprint on children's acculturation to consumer capitalism. Advertisers, children's magazine publishers, public schools, child experts, and children's peer groups alternately collaborated with, and competed against, the family in their quest to define children's identities.  At stake in these conflicts and collaborations was no less than the direction of American consumer society-would children's consumer training rein in hedonistic excesses or contribute to the spread of hollow, commercial values? Not simply a new player in the economy, the child consumer became a lightning rod for broader concerns about the sanctity of the family and the authority of the market in modern capitalist culture. Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers-and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture. Raising Consumers is a provocative examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51726219673873,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51726220689681,"sku":"CIN0231113889G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0231113889.jpg?v=1751228190"},{"product_id":"children-and-consumer-culture-in-american-society-book-lisa-jacobson-9780313331404","title":"Children and Consumer Culture in American Society","description":"The study of children outside of psychological constructs is gaining significance. Designed for students at many levels as well as general readers, this title provides a narrative history of key topics in the contexts of the lives of children and youth in the United States and around the world.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52149589967121,"sku":"NLS9780313331404","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780313331404.jpg?v=1757607297"},{"product_id":"south-in-the-world-book-lisa-jacobson-9781742586021","title":"South in the World","description":"South in the World is a dialogue between the earthly and the ethereal, reality and enchantment, body and spirit - those southern and northern poles by which we navigate the world. The poems in this collection speak to family, love, and daily living, as well as a world blighted by cataclysm and touched by redemption. Lisa Jacobson is an award-winning poet and fiction writer. Poems in this book have either won or have been shortlisted for major awards: the 2011 Bruce Dawe National Poetry Prize, the 2013 Montreal International Poetry Prize, and the 2013 Fish International Poetry Prize (U.K.). Her verse novel, The Sunlit Zone (Five Islands Press, 2012), won the 2014 Adelaide Festival John Bray Poetry Award and was shortlisted for four of Australia's national awards.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52334487011601,"sku":"NLS9781742586021","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53493706621201,"sku":"NIN9781742586021","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781742586021.jpg?v=1758157015"},{"product_id":"management-and-marketing-at-beringer-vineyards-and-wine-world-inc-book-lisa-jacobson-9781176217492","title":"Management and Marketing at Beringer Vineyards and Wine World, Inc.","description":"\u003cp\u003eThis oral history transcript documents the management and marketing strategies employed at Beringer Vineyards and Wine World, Inc. Offering insights into the operations of two significant entities within the wine industry, the transcript provides valuable perspectives on business practices, challenges, and innovations during the specified period. Researchers and students of business history, marketing, and the wine industry will find this document a useful primary source. This oral history features interviews with Lisa Jacobson and Michael Moone.\u003c\/p\u003e\u003cp\u003eThis work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.\u003c\/p\u003e\u003cp\u003eThis work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.\u003c\/p\u003e\u003cp\u003eAs a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":53361110548753,"sku":"NIN9781176217492","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781176217492.jpg?v=1774960847"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-lisa-jacobson.oembed","provider":"World of Books ","version":"1.0","type":"link"}