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Each chapter comprises three perspectives— look back at Goffman’s original texts, their correlation in contemporary empirical research in conversation analysis, and a discussion of conceptual implications in relevant fields such as interactional sociolinguistics, linguistic anthropology, critical sociolinguistics, and related disciplines. Taken as a whole, the book not only offers a comprehensive critical overview of Goffman’s legacy in empirical work in conversation analysis and the social sciences but also the conceptual grounding for new studies to investigate his continuing role in contemporary scholarship.  This innovative collection will be of interest to students and scholars in sociolinguistics, linguistic anthropology, and critical discourse analysis as well as sub-disciplines of sociology and psychology.  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It proposes a conceptual and analytical advance in how to approach sensing as an intersubjective and interactional phenomenon within the framework of conversation analysis and ethnomethodology. Based on a uniquely rich set of video-recorded data, the author shows how people reacting to cheese in gourmet shops across Europe highlights the part the senses play in human behaviour and communication. The multimodal analysis of the case studies reveals the systematic features of looking, touching, smelling, and tasting in situated activities. 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