{"title":"Lou Mobley","description":null,"products":[{"product_id":"beyond-i-b-m-book-lou-mobley-9780140103304","title":"Beyond I. B. M.","description":"The story of how IBM came to be the success it is today. Company secrets - e.g. organizational structure, how it hires, trains and fires, marketing techniques and selling strategies - are all covered in this book to show what others can or cannot learn from IBM. Lou Mobley was one of a 15 person task force that led IBM into the Computer Age - and was one of the first to promote electronic computers. He ran the operation that created all leadership development at IBM and coined the term \"data processing\". Kate McKeown is a marketing consultant.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49579540971793,"sku":"GOR005126584","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49603559227665,"sku":"GOR006750913","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0140103309.jpg?v=1750908744"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-lou-mobley.oembed","provider":"World of Books ","version":"1.0","type":"link"}