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This incisive guide for expert entrepreneurs will enable you to: Plan and write your best book by applying the AUTHOR Model; Craft a winning title and sub-title to maximise interest and impact; Overcome writer's block for good with the WRITER Process; Write a book that brings business and positions you as an authority; Know your publishing options and choose the right route for you; Develop and protect your valuable intellectual property. Lucy McCarraher is Managing Editor of Rethink Press and has published over 350 niche non-fiction books. She is the Publish Mentor for Key Person of Influence UK and Singapore where she coaches several hundred entrepreneurs each year on planning, writing and publishing books that bring business. Joe Gregory has a background in advertising and marketing and is Managing Publisher of Rethink Press. 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Lucy McCarraher and Annabel Shaw debunk the empty promises of many recent self help books with their simple, sensible approach to real life fulfilment. Annabel is a social psy-chologist and radiotherapist; Lucy is a work-life balance expert, writer and coach. They have combined their personal and professional experience with research from positive and social psychology, the latest neuroscience and therapeutic techniques to create a transformative 12-step programme. 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