{"title":"Marshall Ganz","description":null,"products":[{"product_id":"why-david-sometimes-wins-book-marshall-ganz-9780195162011","title":"Why David Sometimes Wins","description":"On April 10, 1966, a crowd of 10,000 farm workers and supporters gathered at the California state capitol to celebrate victory in one of the most significant strikes in American history--one that made Cesar Chavez famous as leader of the National Farm Workers Association, which later became the United Farm Workers (UFW).   In Why David Sometimes Wins, Marshall Ganz tells the story of the UFW's ground-breaking victory, drawing out larger lessons from this dramatic tale. A longtime leader in the movement and current lecturer in public policy at Harvard, he offers unique insight. Since the 1900s, large-scale agricultural enterprises had relied on migrant labor--a cheap, unorganized, and powerless workforce. In 1965, after successive waves of attempts at organizing this large and growing population, the AFL-CIO, the Teamsters, and the three-year-old NFWA all found themselves on the ground, recruiting members. That year, some 800 Filipino grape workers began a strike, under the aegis of the AFL-CIO. The UFW soon joined the action with some 2,000 Mexican workers. The UFW's leaders turned the strike into a kind of civil rights struggle; they engaged in civil disobedience, mobilized support from churches and students, boycotted growers, and transformed itself into La Causa, a farm workers' movement that eventually triumphed over the grape industry's Goliath. Why did they succeed? How can the powerless challenge the powerful successfully? Ganz points to three elements: the greater motivation of its leaders, their ties to the community and access to grass-roots knowledge, and their open and deliberative decision-making process. In total, the ability to devise good strategy and turn short-term advantages into long-term gains.   As both an insider and scholar, Ganz provides insight unavailable anywhere else. Authoritative in scholarship and magisterial in scope, this book constitutes a seminal contribution to the movement's struggles and ultimate success.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49584712712465,"sku":"GOR009476950","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50095750840593,"sku":"CIN0195162013G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50696950808849,"sku":"NGR9780195162011","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51694229291281,"sku":"CIN0195162013VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51782673465617,"sku":"GOR014401458","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52136037384465,"sku":"NLS9780195162011","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53251325755665,"sku":"NIN9780195162011","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0195162013.jpg?v=1750973156"},{"product_id":"why-david-sometimes-wins-book-marshall-ganz-9780199757855","title":"Why David Sometimes Wins","description":"Why David Sometimes Wins tells the story of Cesar Chavez and the United Farm Workers' groundbreaking victory, drawing important lessons from this dramatic tale. Since the 1900s, large-scale agricultural enterprises relied on migrant labor - a cheap, unorganized, and powerless workforce. In 1965, when some 800 Filipino grape workers began to strike under the aegis of the AFL-CIO, the UFW soon joined the action with 2,000 Mexican workers and turned the strike into a civil rights struggle. They engaged in civil disobedience, mobilized support from churches and students, boycotted growers, and transformed their struggle into La Causa, a farm workers' movement that eventually triumphed over the grape industry's Goliath. Why did they succeed? How can the powerless challenge the powerful successfully? Offering insight from a longtime movement organizer and scholar, Ganz illustrates how they had the ability and resourcefulness to devise good strategy and turn short-term advantages into long-term gains. Authoritative in scholarship and magisterial in scope, this book constitutes a seminal contribution to learning from the movement's struggles, set-backs, and successes.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49683620790545,"sku":"CIN0199757852G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50304651788561,"sku":"CIN0199757852A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50524139651345,"sku":"GOR010579060","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51000174674193,"sku":"NIN9780199757855","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52109383631121,"sku":"GOR013781790","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52659731955985,"sku":"NLS9780199757855","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53511778926865,"sku":"CIN0199757852VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0199757852.jpg?v=1751356260"},{"product_id":"people-power-change-book-marshall-ganz-9780197569009","title":"People, Power, Change","description":"At a moment when our democratic abilities seem to have eroded, and political, economic, and technological forces have weakened the capacity for collective action, People, Power, Change is a once-in-a-generation book for anyone who wants to create real and lasting change.  Marshall Ganz is one of the world's leading authorities on democratic organizing, and this book is the culmination of his decades of teaching, research, and work. In People, Power, Change, Ganz distills for students, practitioners, and activists the principles he has gleaned over the last half-century of creating collective action.   Ganz explores the forces, craft, and learned skill of organizing and provides an actionable framework for how to actually do it. He focuses the book on the creation and substance of relationships, the fuel of values and narrative, the resources and power of strategy, the necessity of structure, and the accountability of action. Across these five organizing ideas, Ganz weaves in his personal experiences from a lifetime of organizing in iconic social movements and campaigns to illustrate how collective action actually works and to build the practices and skills that must be developed to do it with intention and with success.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50274383724817,"sku":"CIN0197569005G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50419792642321,"sku":"NGR9780197569009","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":50999982752017,"sku":"NIN9780197569009","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51332178051345,"sku":"CIN0197569005VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ LIKE_NEW \/ SBYB","offer_id":52888698552593,"sku":"CIN0197569005LN","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0197569005.jpg?v=1751070236"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-marshall-ganz.oembed","provider":"World of Books ","version":"1.0","type":"link"}