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Singapore Airlines, Apple, and Disney.)\u003cbr\u003e Among the book's many fascinating factual highlights are the following: \u003cp\u003e\u003c\/p\u003e-That gratifying new-car smell that accompanies the purchase of a new car is actually a factory-installed aerosol can containing new-car aroma. \u003cp\u003e\u003c\/p\u003e-Kellogg's trademarked crunchy sound and feel of eating cornflakes was created in sound labs and patented in the same way that the company owns its recipe and logo. \u003cp\u003e\u003c\/p\u003e-Singapore Airlines has patented a scent that is part of every female flight attendant's perfume, as well as blended into the hot towels served before takeoff, and which generally permeates their entire fleet of airplanes. \u003cp\u003e\u003c\/p\u003e-Starbucks' sensory uniqueness is far less strongly associated with the smell and taste of coffee than with the interior design of its caf s and its green and white logo. \u003cp\u003e\u003c\/p\u003eHailed as the World's Brand Futurist by the BBC, Martin Lindstrom is one of the world's top entrepreneurial visionaries, who has changed the face of global marketing with twenty years of hands-on experience as an advertising CEO and adviser to Fortune 500 companies. 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