{"title":"Mary-Lou Galician","description":null,"products":[{"product_id":"handbook-of-product-placement-in-the-mass-media-book-mary-lou-galician-9780789025357","title":"Handbook of Product Placement in the Mass Media","description":"This book examines product placement, related media marketing strategies, and their impacts upon consumers. The contributors are national experts in a variety of mass media specialties who address placement in terms of historical context, Hollywood, brand synergy and brand identity and legal\/ethical issues. The Handbook of Product Placement in the Mass Media also explores fascinating case studies focusing on product placement in movie and television programmes, in books and as a marketing technique for medical products - plus examinations of the impact of adding an audible reference to a visually prominent brand placement and of the use of generic or fictitious products in otherwise 'realistic' films. With the major film and television studios' increasing reliance on corporate sponsorship, this title is inavaluable for those who wish to study the balance between commerce and culture, or for students or practitioners involved in media marketing.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49510543032593,"sku":"GOR001892823","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":52093798842641,"sku":"GOR014486676","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0789025353.jpg?v=1751361575"},{"product_id":"critical-thinking-about-sex-love-and-romance-in-the-mass-media-book-mary-lou-galician-9780805856163","title":"Critical Thinking About Sex, Love, and Romance in the Mass Media","description":"This distinctive volume explores how romantic coupleship is represented in books, magazines, popular music, movies, television, and the Internet within entertainment, advertising, and news\/information. This reader offers diverse theoretical perspectives and methodological approaches on the representation of romantic relationships across the media spectrum.   Filling a void in existing media scholarship, this collection explores the media’s influence on perceptions and expectations in relationships, including the myths, stereotypes, and prescriptions manifested throughout the press. Featuring fresh voices, as well as the perspectives of seasoned veterans, contributions include quantitative and qualitative studies along with cultural\/critical, feminist, and descriptive analyses. This anthology has been developed for use in courses on mass media and society, media studies, and media literacy. In addition to its use in coursework, it is highly relevant for scholars, researchers, and others interested in how the media influence the personal lives of individuals.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49777065427217,"sku":"CIN0805856161G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52538243973393,"sku":"NLS9780805856163","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52772574069009,"sku":"CIN0805856161VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0805856161.jpg?v=1750946444"},{"product_id":"sex-love-and-romance-in-the-mass-media-book-mary-lou-galician-9780805848328","title":"Sex, Love, and Romance in the Mass Media","description":"This research-based text offers both foundational theories and practical applications of analysis and criticism of mass media portrayals of sex, love and romance in a wide variety of mass media, from entertainment to advertising to news.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49932041683217,"sku":"CIN0805848320G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50176681771281,"sku":"CIN0805848320VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0805848320.jpg?v=1751264977"},{"product_id":"sex-love-and-romance-in-the-mass-media-analysis-and-criticism-of-unrealistic-por-book-mary-lou-galician-9781524964399","title":"Sex, Love, and Romance in the Mass Media: Analysis and Criticism of Unrealistic Portrayals and Their Influence","description":"Covers foundational theories and practical applications of analysis and criticism of mass media portrayals of sex, love, and romance from a media literacy framework. The content has been extensively revised (providing enhanced clarification of the central concepts and key components - and their application).","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50379307188497,"sku":"CIN1524964395G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1524964395.jpg?v=1751118370"},{"product_id":"critical-thinking-about-sex-love-and-romance-in-the-mass-media-book-mary-lou-galician-9780805856156","title":"Critical Thinking About Sex, Love, and Romance in the Mass Media","description":"Critical Thinking About Sex, Love, and Romance in the Mass Media investigates how romantic coupleship is represented in books, magazines, popular music, movies, television, and the Internet within entertainment, advertising, and news\/information.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52404110098705,"sku":"NLS9780805856156","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":52814932017425,"sku":"CIN0805856153G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780805856156.jpg?v=1758763316"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-mary-lou-galician.oembed","provider":"World of Books ","version":"1.0","type":"link"}