{"title":"Masaaki Kotabe","description":null,"products":[{"product_id":"global-marketing-management-book-masaaki-kotabe-9781119298847","title":"Global Marketing Management","description":"TRY (FREE for 14 days), OR RENT this title: www.wileystudentchoice.com  The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.”   Suitable for all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":50141566075153,"sku":"CIN1119298849A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50149480235281,"sku":"CIN1119298849G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52607444943121,"sku":"CIN1119298849VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1119298849.jpg?v=1750709751"},{"product_id":"global-marketing-management-book-masaaki-kotabe-9781119586777","title":"Global Marketing Management","description":"The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more \"multilateral.\"   Suitable for all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50589423960337,"sku":"GOR014007945","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1119586771.jpg?v=1750887592"},{"product_id":"global-marketing-management-book-masaaki-kotabe-9781118466483","title":"Global Marketing Management","description":"Get the Global Edge in Marketing \"The conceptual framework developed in this book will facilitate an in-depth study of international marketing issues. . well-thought out and structured analysis of several important concepts. A comprehensive set of tools are presented so that students can analyze and understand the global marketplace. The examples are application oriented and focus on interesting business practices. Country coverage is extensive. The global perspectives inserts are a major strength of the book. It provides unique and novel insights on the strategies of multinational corporations in a wide range of situations and countries.\" - D. Maheswaran, New York University \"This text definitely portrays modern teaching concepts in global marketing - much more holistic examination of the marketing function.\" - Hildy Teegen, The George Washington University \"It is truly global, comprehensive, and cross-functional. Extensive coverage of sourcing strategy, GATT\/WTO\/FTAs, and culture's role across all elements add new dimensions. The increased coverage of segmentation has long been overdue in this field and is well-handled in this text. The work is current, up-to-date, and portrays modern teaching concepts in global marketing. Many of the examples are unique to this text and serve as refreshing changes from the tired war stories that often appear again and again elsewhere.\" - Scott Swan, The College of William \u0026amp; Mary \"The authors' tone and style shall appeal to our students. They write in a clear and comprehensive style. . The authors have researched well and presented appropriate and interesting examples to illustrate the text. The cases cover extensive geographical areas; functional areas such as product, pricing, promotion and advertising, technology, retailing, etc. add to the students' learning experience.\" - K.C. Dhawan, Concordia University\/Montreal","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51826379850001,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51826380013841,"sku":"CIN1118466489VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52416665321745,"sku":"CIN1118466489G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781118466483.jpg?v=1752708094"},{"product_id":"global-sourcing-strategy-book-masaaki-kotabe-9780899306674","title":"Global Sourcing Strategy","description":"This unique book explores the complex issue of how successful multinational firms manage interfaces of R\u0026amp;D, manufacturing, and marketing on a global basis, emphasizing the linkages among them in the value chain. The author calls this interface issue global sourcing. The major objective of the book is to investigate the market performance of various global sourcing strategies employed by multinational firms. In particular, successful Japanese cases are scrutinized to better understand the nature of global competition being shaped by Japanese firms. Based on his extensive theoretical and empirical research, the author provides practical and normative guidelines for managing new product design and development, manufacturing, and marketing around the world. These include proactive product standardization, emphasis on both product and manufacturing process innovations, integrated procurement of major components, and marketing on a global basis.  The book is divided into two parts. Part I investigates European and Japanese multinational firms' sourcing strategies and related management issues that facilitate development of their sourcing strategies. Part II examines whether practical and normative implications gleaned from the experiences of European and Japanese firms equally apply to successful U.S. multinational firms. Although the European and Japanese data and the U.S. data are not directly comparable, similar findings warrant generalilzability of the performance implications of various sourcing strategies. Finally, based on research findings, the author offers long-term implications for emerging issues, including the role of product design as a competitive weapon and emerging strategic alliances for new product development on a global basis.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52150435676433,"sku":"NLS9780899306674","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780899306674.jpg?v=1757610100"},{"product_id":"anticompetitive-practices-in-japan-book-masaaki-kotabe-9780275956288","title":"Anticompetitive Practices in Japan","description":"The U.S.-Japan bilateral trade relationship is perhaps the most consequential and the most tumultuous in the world. Government and business leaders devote substantial time and effort to resolving the stream of disputes that arise between the two allies and trading partners. Many of the issues are rooted in the perception that Japan's impressive economic success may be due in some degree to anticompetitive practices through which Japan's domestic markets are protected, and that an unfair advantage is granted to Japanese companies as they expand abroad. Regardless of the validity of these opinions, their existence exerts a negative influence upon this important bilateral relationship.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52150902882577,"sku":"NLS9780275956288","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780275956288.jpg?v=1757611557"},{"product_id":"market-revolution-in-latin-america-book-masaaki-kotabe-9780080438979","title":"Market Revolution in Latin America","description":"Recently there has been an explosive growth of interest in Latin American markets, above and beyond Mexico. Over the years, business executives and academics from the industrialized world seldom paid serious attention to South America for its market potential. The ratification in 1994 of the North American Free Trade Agreement (NAFTA) among the United States, Canada, and Mexico awakened them to look to the south of the US border. Then exactly one year later, on January 1, 1995, MERCOSUR (Mercado Comun del Sur) went into effect among the four countries in the Southern Cone region of South America - Argentina, Brazil, Paraguay, and Uruguay. Subsequently, in June 1996, Chile and Bolivia agreed to join MERCOSUR, extending the frontiers of the South American trading bloc. Chile's participation took effect on October 1 1996, and Bolivia's formal association with MERCOSUR began on January 1, 1997. Indeed, MERCOSUR's goal is to incorporate all South American countries by 2005 before linking up with NAFTA. This book offers in-depth analysis of trade and liberalization movements in Latin America, examines managerial issues related to collaborating with Latin American companies, and explores macro- and micro-financial implications of investing in Latin American countries.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52331522818321,"sku":"NLS9780080438979","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53081456640273,"sku":"NIN9780080438979","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780080438979.jpg?v=1758148727"},{"product_id":"sage-handbook-of-international-marketing-book-masaaki-kotabe-9781412934282","title":"The SAGE Handbook of International Marketing","description":"Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly.  The SAGE Handbook of International Marketing brings together the fundamental questions and themes that have surfaced and promises to be an essential addition to the study of this critical subject area.     In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive handbook offers the reader a compelling examination of the central concerns of marketing for an international community.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52479460868369,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52479462113553,"sku":"NLS9781412934282","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781412934282.jpg?v=1759848764"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-masaaki-kotabe.oembed","provider":"World of Books ","version":"1.0","type":"link"}