{"title":"Max Lenderman","description":null,"products":[{"product_id":"experience-the-message-book-max-lenderman-9780786718832","title":"Experience the Message","description":"Consumers , exposed to roughly four thousand marketing messages a day , are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They want dialogue, which marketers give to them through experiences with brands that are personally relevant, memorable, and meaningful. This is the context for Max Lenderman's experiential marketing (XM) revolution. Lenderman explains who the new cutting-edge marketers are, how they think and operate, and why they matter in today's shifting brand world. He reveals how companies can interact with consumers in meaningful ways and what consumers should expect from companies that want their attention and loyalty. Max has led successful experiential campaigns for Fortune 500 companies and smaller businesses. Here, he unveils ground-breaking case studies and discusses the latest trends in experiential marketing-buzz, sub-viral marketing, roach marketing, text marketing, flash mobs, pop-up retail, advergaming, retailainment, and causal marketing. 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Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicenter of piracy and counterfeiting in China, launches its own brand. The largest city in South America bans all billboards, posters and signs in a fight against \"visual pollution.\"\u003c\/p\u003e \u003cp\u003eIn the hyper-developing \"BRIC\" countries -- Brazil, Russia, India and China -- marketing is taking incredible new forms. The unprecedented economic growth in these nations is revolutionizing marketing throughout the world. Drawing on more than two years of extensive travel and research, award-winning creative director Max Lenderman shares groundbreaking strategies and business models that every savvy marketer needs to understand.\u003c\/p\u003e \u003cp\u003eBrisk, fascinating and a little bit shocking, Brand New World is an indispensable guide for the new era of global marketing.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52343898636561,"sku":"NLS9781554683970","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52751432646929,"sku":"NIN9781554683970","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781554683970.jpg?v=1758174137"},{"product_id":"experience-the-message-how-experiential-marketing-is-changing-the-brand-world-book-max-lenderman-9780771052644","title":"Experience the Message: How Experiential Marketing Is Changing the Brand World","description":"Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. 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