{"title":"Mcaleese","description":null,"products":[{"product_id":"economics-for-business-book-mcaleese-9780133712469","title":"Economics For Business","description":"This book is written to provide a concise, comprehensive and yet accessible introduction to economics to accompany Business module courses. It is designed as a self-contained unit and no previous background in economics is assumed. Unlike many texts aimed at the business student, Economics for Business strikes a balance between coverage of macroeconomic and microeconomic issues in both a domestic and a global environment.  Economic policies throughout the world are converging aound three basic principles; First, there is increasing emphasis on using market mechanisms to acheive objctives rather than supplanting them with state intervention; secondly, macroeconomic policy is now given the task of ensuring a stable economic framework rather than acheiving pro-active counter cyclcal targets or national plan growth rates and investment targets; and thirdly, national policies have become more outward looking. Today's business student needs to understand the motivation of this new policy framework for global economics and income distribution. This text provides the necessary framework for students to understand the nature and implementations of thses convergent economic policies.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49515456626961,"sku":"GOR002005451","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/013371246X.jpg?v=1751101397"},{"product_id":"economics-for-business-book-mcaleese-9780273646228","title":"Economics for Business","description":"This text is essential reading for all students who require a business-oriented introduction to economics, but is particularly aimed at MBA students. The strong emphasis on economic concepts and market structures ensures that this book is entirely suitable for executive programmes also. This book is a compact, self-contained introduction on economics with a strong business and practical orientation. The book focuses on three essential branches of modern economics: competition and the market system, Macroeconomics and the economics of openess and globalisation.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49674774708497,"sku":"GOR001933062","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49885580099857,"sku":"GOR001903511","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273646222.jpg?v=1751228338"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-mcaleese.oembed","provider":"World of Books ","version":"1.0","type":"link"}