{"title":"Mehran Gul","description":null,"products":[{"product_id":"new-geography-of-innovation-book-mehran-gul-9780008327804","title":"The New Geography of Innovation","description":"A Financial Times Best Book of 2025                                     A Forbes Best Business Book of 2025","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51629588316433,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51629588578577,"sku":"NGR9780008327804","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51939203154193,"sku":"GOR014468302","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52620182323473,"sku":"NLS9780008327804","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0008327807.jpg?v=1751100066"},{"product_id":"new-geography-of-innovation-book-mehran-gul-9780008327811","title":"The New Geography of Innovation","description":"\u003cp\u003e\n            \u003cstrong\u003eA\u003cem\u003e Financial Times\u003c\/em\u003e Best Book of 2025\u003c\/strong\u003e\n          \u003c\/p\u003e\n          \u003cp\u003e\n            \u003cstrong\u003eA \u003cem\u003eForbes\u003c\/em\u003e Best Business Book of 2025\u003c\/strong\u003e\n          \u003c\/p\u003e\n          \u003cp\u003e\n            \u003cstrong\u003eThe US is the source of just about all the technologies that define modern life: personal computers, operating systems, smartphones, e-commerce, web browsers, email, search engines, social networks, electric cars and the rest. And most of the tech companies that created and monetized these technologies are also in the US.\u003c\/strong\u003e\n          \u003c\/p\u003e\n          \u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eIn this book Mehran Gul, the winner of the \u003cem\u003eFinancial Times\u003c\/em\u003e\/McKinsey Bracken Bower Prize, asks: is that changing?\u003c\/p\u003e\n          \u003cp\u003eLess than a decade ago, the sentiment towards Chinese tech compa­nies was often dismissive and complacent. Now the alarm bells are ringing. But as the commentariat pontificates how the US–China tech battle will play out, an equally interesting question to ask is: are there more Chinas out there? Places no one is taking seriously now that might turn out to be massively competitive sooner than we think.\u003c\/p\u003e\n          \u003cp\u003eSamsung, a South Korean conglomerate, competes with Apple to be the world’s largest manufacturer of smartphones. Arm, founded in the UK, develops chip designs that are used in more than 90 per cent of all mobile devices. Spotify, based in Sweden, is the most popular music streaming service in the world.\u003c\/p\u003e\n          \u003cp\u003eThat’s not all. The world’s most important semiconductor company, TSMC, is in Taiwan. The other most important company in the semiconductor industry, ASML, is in the Netherlands. Some of the world’s best-known games like \u003cem\u003eMinecraft\u003c\/em\u003e, \u003cem\u003eCandy Crush \u003c\/em\u003eand \u003cem\u003eAngry Birds \u003c\/em\u003ecame from gaming studios in the Nordics. Nearly all the major electric battery manufacturers like CATL, LG, and SK On are in Asia.\u003c\/p\u003e\n          \u003cp\u003eThis is a story about technology and the places where it finds its way into the world. Silicon Valley has for half a century been unrivalled in spinning out technologies and fast-growing, high-value, billion-dollar-plus tech companies, the Apples, Facebooks, Googles of the world, that made it the centre for the most rapid creation of wealth in human history. Its secrets are spreading to more places.\u003c\/p\u003e\n          \u003cp\u003eThe geography of innovation is shifting. The world has a lot more high-value tech companies than ever before, growing a lot faster than ever before, in a lot more places than ever before. This is a book about these places.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51631589163281,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51631589425425,"sku":"NGR9780008327811","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0008327815.jpg?v=1751387994"},{"product_id":"new-geography-of-innovation-book-mehran-gul-9780008327842","title":"The New Geography of Innovation","description":"\u003cp\u003e\n            \u003cstrong\u003eA\u003cem\u003e Financial Times\u003c\/em\u003e Best Book of 2025\u003c\/strong\u003e\n          \u003c\/p\u003e\n          \u003cp\u003e\n            \u003cstrong\u003eA \u003cem\u003eForbes\u003c\/em\u003e Best Business Book of 2025\u003c\/strong\u003e\n          \u003c\/p\u003e\n          \u003cp\u003e\n            \u003cstrong\u003eThe US is the source of just about all the technologies that define modern life: personal computers, operating systems, smartphones, e-commerce, web browsers, email, search engines, social networks, electric cars and the rest. And most of the tech companies that created and monetized these technologies are also in the US.\u003c\/strong\u003e\n          \u003c\/p\u003e\n          \u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eIn this book Mehran Gul, the winner of the \u003cem\u003eFinancial Times\u003c\/em\u003e\/McKinsey Bracken Bower Prize, asks: is that changing?\u003c\/p\u003e\n          \u003cp\u003eLess than a decade ago, the sentiment towards Chinese tech compa­nies was often dismissive and complacent. Now the alarm bells are ringing. But as the commentariat pontificates how the US–China tech battle will play out, an equally interesting question to ask is: are there more Chinas out there? Places no one is taking seriously now that might turn out to be massively competitive sooner than we think.\u003c\/p\u003e\n          \u003cp\u003eSamsung, a South Korean conglomerate, competes with Apple to be the world’s largest manufacturer of smartphones. Arm, founded in the UK, develops chip designs that are used in more than 90 per cent of all mobile devices. Spotify, based in Sweden, is the most popular music streaming service in the world.\u003c\/p\u003e\n          \u003cp\u003eThat’s not all. The world’s most important semiconductor company, TSMC, is in Taiwan. The other most important company in the semiconductor industry, ASML, is in the Netherlands. Some of the world’s best-known games like \u003cem\u003eMinecraft\u003c\/em\u003e, \u003cem\u003eCandy Crush \u003c\/em\u003eand \u003cem\u003eAngry Birds \u003c\/em\u003ecame from gaming studios in the Nordics. Nearly all the major electric battery manufacturers like CATL, LG, and SK On are in Asia.\u003c\/p\u003e\n          \u003cp\u003eThis is a story about technology and the places where it finds its way into the world. Silicon Valley has for half a century been unrivalled in spinning out technologies and fast-growing, high-value, billion-dollar-plus tech companies, the Apples, Facebooks, Googles of the world, that made it the centre for the most rapid creation of wealth in human history. Its secrets are spreading to more places.\u003c\/p\u003e\n          \u003cp\u003eThe geography of innovation is shifting. The world has a lot more high-value tech companies than ever before, growing a lot faster than ever before, in a lot more places than ever before. This is a book about these places.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":52093984899345,"sku":"NGR9780008327842","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780008327842.jpg?v=1781778901"},{"product_id":"new-geography-of-innovation-book-mehran-gul-9781982110536","title":"The New Geography of Innovation","description":"\u003cb\u003eA \u003ci\u003eFinancial Times\u003c\/i\u003e Best Book of the Year\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \u003cb\u003eA groundbreaking exploration of the shifting landscape of technological innovation and how it has transformed into a global phenomenon, challenging the traditional dominance of Silicon Valley.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e The US is the source of just about all the technologies that define modern life: personal computers, operating systems, smartphones, e-commerce, web browsers, email, search engines, social networks, electric cars, and the rest. And most of the tech companies that created and monetized these technologies are also in the US. In this book, Mehran Gul, the winner of the \u003ci\u003eFinancial Times\u003c\/i\u003e\/McKinsey Bracken Bower Prize, asks: is that changing?\u003cbr\u003e \u003cbr\u003e Less than a decade ago, the sentiment towards Chinese tech compa­nies was often dismissive and complacent. Now the alarm bells are ringing. But as the commentariat pontificates how the US-China tech battle will play out, an equally interesting question to ask is: are there more Chinas out there?\u003cbr\u003e \u003cbr\u003e Samsung, a South Korean conglomerate, competes with Apple to be the world's largest manufacturer of smart phones. Arm, founded in the UK, develops chip designs that are used in more than 90% of all mobile devices. Spotify, based in Sweden, is the most popular music streaming service in the world.\u003cbr\u003e \u003cbr\u003e That's not all. The world's most important semiconductor company, TSMC, is in Taiwan. The other most important company in the semiconductor industry, ASML, is in the Netherlands. Some of the world's best-known games like \u003ci\u003eMinecraft\u003c\/i\u003e, \u003ci\u003eCandy Crush\u003c\/i\u003e, and \u003ci\u003eAngry Birds\u003c\/i\u003e came from gaming studios in the Nordics. Nearly all the major electric battery manufacturers like CATL, LG, and SK On are in Asia.\u003cbr\u003e \u003cbr\u003e This is a story about technology and the places where it finds its way into the world. Silicon Valley has for half a century been unrivalled in spinning out technologies and fast-growing, high-value, billion-dollar-plus tech companies--the Apples, Facebooks, Googles of the world--that made it the center for the most rapid creation of wealth in human history. Its secrets are spreading to more places.\u003cbr\u003e \u003cbr\u003e The geography of innovation is shifting. 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