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To understand the role of advertising and promotion in today's business world, one must recognise how a firm can use all the promotional tools to communicate with its customers. This 10th edition, with its integrated marketing communications perspective (the theme of the text), catapults the reader into the business practices of the 21st century.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50111971229969,"sku":"CIN0078028973VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0078028973.jpg?v=1750843281"},{"product_id":"advertising-and-promotion-an-integrated-marketing-communications-perspective-book-george-belch-9780073381091","title":"Advertising and Promotion: An Integrated Marketing Communications Perspective","description":"Belch\/Belch 8th edition  continues its Advertising focus with an emphasis on IMC.  It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix.  The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive\/Internet marketing, sales promotion, and personal selling); Belch\/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50131038241041,"sku":"CIN0073381098VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52102276645137,"sku":"CIN0073381098G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0073381098.jpg?v=1751069512"},{"product_id":"advertising-and-promition-an-integrated-marketing-communications-perspective-book-george-e-belchmichael-a-belchk-9781259026850","title":"Advertising and Promition: An Integrated Marketing Communications Perspective","description":null,"brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":50132720156945,"sku":"CIN125902685XA","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52383934906641,"sku":"CIN125902685XVG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/125902685X.jpg?v=1751239094"},{"product_id":"loose-leaf-for-advertising-and-promotion-book-george-e-belch-9781264075065","title":"Loose Leaf for Advertising and Promotion","description":"Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer.  Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples\u003cbr\u003e \u003cbr\u003e -Contains Ethical Perspectives as well as Digital\/Social Media Perspectives throughout\u003cbr\u003e \u003cbr\u003e -Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.\u003cbr\u003e \u003cbr\u003e -New in Connect! Advertising Mini Sims, New Case Analysis and Live Action Videos, and the New Advertising Video Library\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50252979994897,"sku":"CIN1264075065VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50933412167953,"sku":"CIN1264075065G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1264075065.jpg?v=1750986569"},{"product_id":"advertising-promotion-book-michael-belch-9781260065985","title":"Advertising \u0026 Promotion","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52812525207825,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52812526846225,"sku":"CIN1260065987VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781260065985.jpg?v=1764253247"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-michael-belch.oembed","provider":"World of Books ","version":"1.0","type":"link"}