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The book presents a design-led strategy for selecting materials and processes. It explains material properties such as yield and plasticity, and presents elastic solutions for common modes of loading. 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He and co-author Kara Johnson begin with the assumption that products in a given market sector have little to distinguish between them in either performance or cost.  When many technically near-equivalent products compete, market share is won or lost by the industrial design of a product: its visual and tactile attributes, the associations it carries, the image it creates in the consumer's mind and the quality of its interface with the use and the environment.    Ashby and Johnson address the problem of selecting materials for industrial design from a unique viewpoint.  They acknowledge that materials have two overlapping roles, in technical design and in industrial design. The technical designer has ready access to materials information.  Industrial designers often do not have equivalent support.    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This book describes a procedure for material selection in mechanical design, allowing the most suitable materials for a given application to be identified from the full range of materials and section shapes available. A novel approach is adopted not found elsewhere.    Materials are introduced through their properties; materials selection charts (a new development) capture the important features of all materials, allowing rapid retrieval of information and application of selection techniques. Merit indices, combined with charts, allow optimisation of the materials selection process. Sources of material property data are reviewed and approaches to their use are given. Material processing and its influence on the design are discussed. The book closes with chapters on aesthetics and industrial design. 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Written for all students of engineering, materials science and design, Materials Selection in Mechanical Design describes the procedures for material selection in mechanical design in order to ensure that the most suitable materials for a given application are identified from the full range of materials and section shapes available.    Extensively revised for this fourth edition, Materials Selection in Mechanical Design is recognized as one of the leading materials selection texts, and provides a unique and genuinely innovative resource.    Features new to this edition:       Material property charts now in full color throughout  Significant revisions of chapters on engineering materials, processes and process selection, and selection of material and shape while retaining the book's hallmark structure and subject content  Fully revised chapters on hybrid materials and materials and the environment  Appendix on data and information for engineering materials fully updated  Revised and expanded end-of-chapter exercises and additional worked examples    Materials are introduced through their properties; materials selection charts (also available on line) capture the important features of all materials, allowing rapid retrieval of information and application of selection techniques. Merit indices, combined with charts, allow optimization of the materials selection process. Sources of material property data are reviewed and approaches to their use are given. Material processing and its influence on the design are discussed. New chapters on environmental issues, industrial engineering and materials design are included, as are new worked examples, exercise materials and a separate, online Instructor's Manual. New case studies have been developed to further illustrate procedures and to add to the practical implementation of the text.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50484115505425,"sku":"GOR007354179","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50484116390161,"sku":"CIN1856176630G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50841449529617,"sku":"CIN1856176630VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53479711244561,"sku":"GOR005877027","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1856176630.jpg?v=1751027658"},{"product_id":"materials-selection-in-mechanical-design-book-michael-f-ashby-9780443160288","title":"Materials Selection in Mechanical Design","description":"Materials Selection in Mechanical Design, Sixth Edition, winner of a 2018 Textbook Excellence Award (Texty), describes the procedures for material selection in mechanical design to ensure that the most suitable materials for a given application are identified from the full range of materials and section shapes available. Recognized as the world’s leading materials selection textbook, users will find a unique and innovative resource for students, engineers, and product\/industrial designers. Selected revisions to this new edition ensure the book will continue to meet the needs of all those whose studies or careers involve selecting the best material for the project at hand.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":51215718547729,"sku":"NGR9780443160288","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51378064130321,"sku":"NIN9780443160288","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0443160287.jpg?v=1750942641"},{"product_id":"werkstoffe-2-metalle-keramiken-und-glaser-kunststoffe-und-verbundwerkstoffe-book-michael-f-ashby-9783827417091","title":"Werkstoffe 2: Metalle, Keramiken und Gläser, Kunststoffe und Verbundwerkstoffe","description":"\u003cp\u003e\u003ci\u003eEngineering Materials 2, Fourth Edition, \u003c\/i\u003e is one of the leading self-contained texts for more advanced students of materials science and mechanical engineering. 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