{"title":"Michele M Granger","description":null,"products":[{"product_id":"fashion-entrepreneurship-book-michele-m-granger-9781563672330","title":"Fashion Entrepreneurship","description":"This text provides a background in entrepreneurship for apparel, accessories, textiles and home furnishings business development. In addition, the text delivers the information needed to develop a comprehensive, effective business plan. The chapters include information on merchandising, operating procedures, human resource development and financing. Further examined is the development of a fashion retail business from concept articulation to exit strategies. Included is a discussion of brick-and-mortar businesses, click companies and service firms in the apparel and soft good sectors. The last chapter of the text presents a sample business plan.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49603639705873,"sku":"GOR008500133","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50291403850001,"sku":"CIN1563672332G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50497592394001,"sku":"CIN1563672332VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1563672332.jpg?v=1751181712"},{"product_id":"fashion-book-michele-m-granger-9781563675805","title":"Fashion","description":"Considering a career in fashion? This exciting and dynamic industry presents a wide range of different possible career choices. But without being on the inside, it's difficult to determine exactly what a designer does-or a textile manufacturer, wholesaler, illustrator, model, product developer, journalist, or retailer. Fashion: The Industry and its Careers is the introductory text that answers those questions. Students will learn what to expect on the job, the education and training required for each type of position, how each job relates to the industry as a whole-and prospects for the future. Examples of companies and working professionals provide further insight. From apparel and accessories to merchandising, public relations, and trend forecasting, this book is a thorough and informative exploration of fashion careers across the board.Features -- Photos and illustrations of working environments and professionals-- Boxed sidebars featuring industry success stories-- Key terms highlighted in bold-- Glossary and appendices with actual job descriptions-- Instructor's Guide provides suggestions for planning the course and using the text in the classroom","brand":"WoB","offers":[{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49646495039761,"sku":"GOR013635872","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52532536869137,"sku":"GOR009314886","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53599575703825,"sku":"CIN1563675803VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":53652144390417,"sku":"CIN1563675803G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1563675803.jpg?v=1751439807"},{"product_id":"fashion-entrepreneurship-book-michele-m-granger-9781501334245","title":"Fashion Entrepreneurship","description":"\"This is a useful step-by-step guide for starting your own apparel boutique or online business.\" Marissa Zorola, University of North Texas, US Written by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker and Etsy give you a framework for building a successful fashion company. Profiles of entrepreneurs and exercises in a book illustrated with more than 100 images show you how to apply the process to your own ideas.  Instructor Resources  -Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes  -Test Bank includes sample test questions for each chapter  -PowerPoint® presentations include images from the book and provide a framework for lecture and discussion   STUDIO Resources - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions - Practice your skills with downloadable worksheets to complete the end of chapter Business Plan Connection exercises  - Download Business Plan and Financial Plan templates to get your business off the ground","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49732296966417,"sku":"NGR9781501334245","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52661732802833,"sku":"NLS9781501334245","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53548803064081,"sku":"CIN1501334247VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1501334247.jpg?v=1755774615"},{"product_id":"fashion-industry-and-its-careers-book-michele-m-granger-9781501339004","title":"The Fashion Industry and Its Careers","description":"“The book is an excellent resource for students in identifying the range of positions they can have in the fashion industry.  Interviews with professionals are included to aid students in decision making about careers choices.” – Lori Faulkner, Ferris State University, USA  Learn what to expect on the job, required education and training, and the relationship of the role to the fashion industry as a whole. Among the more than 75 role descriptions are four new roles for Sustainability Officer, Transparency Officer, Data Analyst, and Reference Librarian.  More than 175 images show you recent developments affecting the industry sectors and career opportunities. Case studies, Social media Strikes features, chapter summaries, key terms, online resources, discussion questions, and a glossary will help you identify which careers match your aptitudes, skill sets, and interests.     New to this Edition   ·       In-depth job descriptions for a wider range of careers expanded to include Technical Designer, Brand Marketing Manager, and Spreader and Cutter, among others  ·       New sections on recycling and sustainability, trends in brand marketing, and portfolio development and presentation ·       Fully updated online resources throughout the book  ·       Updated Case Studies in Career Exploration boxes showcase profiles of companies, interviews with individuals, industry scenarios, and insider tips ·       Updated Appendices include sample resumés and career positions sorted by career areas, with Web links to salary and benefit information  The Fashion Industry and Its Careers STUDIO     Study      smarter      with self-quizzes featuring scored results and personalized study tips  Review      concepts      with flashcards of essential vocabulary","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49733325619473,"sku":"NGR9781501339004","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50274394931473,"sku":"CIN1501339001G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51336687419665,"sku":"GOR014228216","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51424289030417,"sku":"CIN1501339001VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52661218115857,"sku":"NLS9781501339004","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1501339001.jpg?v=1751441976"},{"product_id":"case-studies-in-merchandising-apparel-and-soft-goods-book-michele-m-granger-9781563670855","title":"Case Studies in Merchandising Apparel and Soft Goods","description":"This book asks readers to act as business consultants in a variety of hypothetical work settings, from apparel and soft goods manufacturing to retail sales. Presenting real-life business situations, the cases encourage readers to offer original ideas for problem-solving and troubleshooting. Brief narratives introduce case studies in each chapter. An interdisciplinary approach examines the clothing, textiles and soft goods industries.","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":49810334548241,"sku":"CIN1563670852A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50381500252433,"sku":"CIN1563670852G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1563670852.jpg?v=1751245368"},{"product_id":"fashion-entrepreneurship-book-michele-m-granger-9781501331619","title":"Fashion Entrepreneurship","description":"\u003cp\u003e\u003cb\u003eThis is a useful step-by-step guide for starting your own apparel boutique or online business.\u003c\/b\u003e \u003ci\u003eMarissa Zorola, University of North Texas, US\u003c\/i\u003e\u003cbr\u003eWritten by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker, Birchbox, and Etsy, give you a framework for building a successful fashion company. Profiles of entrepreneurs and exercises in a book illustrated with 130 images show you how to apply the process to your own ideas.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSTUDIO Resources\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e- \u003c\/b\u003eStudy smarter with self-quizzes featuring scored results and personalized study tips\u003cbr\u003e- Review concepts with flashcards of terms and definitions\u003cbr\u003e- Download sample forms and templates for business plan development\u003cbr\u003e- Practice your skills with assignments tailored for each chapter\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePLEASE NOTE: \u003c\/b\u003e Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle \u003cb\u003eISBN \u003c\/b\u003e\u003cb\u003e9781501334245\u003c\/b\u003e\u003cb\u003e.\u003c\/b\u003e\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49949105389841,"sku":"CIN1501331612G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50154496819473,"sku":"GOR013873180","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1501331612.jpg?v=1751275032"},{"product_id":"fashion-industry-and-its-careers-book-michele-m-granger-9781628923414","title":"The Fashion Industry and Its Careers","description":"The Fashion Industry and Its Careers, 3rd Edition, offers an exploration of the fashion industry - from raw materials to marketing to the ultimate consumer - and explores fashion careers across the board. For each career covered, readers will learn about what to expect on the job, required education and training, and the relationship of the role to the industry as a whole. The third edition is fully updated with recent developments in technology, world economics and globalization and effects on industry sectors and career opportunities. Through current, applied industry information and personal assessments throughout, students gain a critical understanding of what careers match their aptitudes, skill sets, and interests - and how to begin down a path to a successful career in the fashion industry.   New to this edition:   -In-depth job descriptions for a wider range of careers expanded to include Marketing Director, Product Marketing Manager, Brand Marketing Manager, Digital Marketing Manager, Web Site Marketing Personnel, Creative Art Director, Copy Writer, Customer Service and Customer Relationship Management (CRM) Staff in Chapter 9; and Digital Media Artist, Graphic Designer, Fashion Journalist, and Fashion Blogger in Chapter 12. -New Profiles are presented at the conclusion of chapters—from young executives and entrepreneurs, such as freelance trend forecaster and fashion entrepreneur Erin Burke (Chapter 11), Marivi Avalos Monarrez, Chief Marketing Officer and Managing Director for Asia at Fashionbi (Chapter 9), and Mandy Raines-Cordia, Women’s Contemporary Apparel Buyer for Zappos.com (Chapter 10); to legends and true teachers, like David Wolfe, Creative Director of The Doneger Group (Chapter 1), fashion journalist Robin Givhan (Chapter 12), and fashion educator Dr. Catherine Amoroso Leslie at Kent State University (Chapter 14).·         -Organizational changes to the unit structure align the content with current industry practice and emphasize career areas with the greatest growth potential. New Chapter 12 familiarizes readers with the growing career sector of digital media and visual communication. -A fully updated photo program contains more than 75 new photographs and a 16-page color insert of all-new full color images. -Social Media Strikes boxes interspersed throughout the text explore how social media trends are integrated into the various levels of the industry and describe the impact of Facebook, Twitter, Pinterest, Instagram, Linked In, and more.  -Case Studies in Career Exploration showcase profiles of companies, interviews with individuals, industry scenarios, and insider tips -The Job Search boxes feature sample advertisements for actual positions in fields discussed within each chapter","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50093493846289,"sku":"GOR006887477","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50262006563089,"sku":"GOR013902351","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50290479628561,"sku":"CIN1628923415G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50472668954897,"sku":"CIN1628923415VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1628923415.jpg?v=1750831718"},{"product_id":"fashion-book-michele-m-granger-9781609012250","title":"Fashion","description":"The exciting and dynamic fashion industry presents a wide range of possible careers, but it can be difficult for a novice to determine exactly what each involves. Fashion: The Industry and Its Careers, 2nd Edition, offers a thorough and informative exploration of fashion careers across the board, including designer, textile manufacturer, retailer, wholesaler, illustrator, model, product developer, journalist, publicist, trend forecaster, and more. For each career covered, readers will learn about what to expect on the job, required education and training, how to advance to a management role, relationship to the industry as a whole, and future outlook. This 2nd edition has been completely updated to reflect recent developments in technology, world economics, and globalization.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50128104325393,"sku":"CIN1609012259VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52863269110033,"sku":"CIN1609012259G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1609012259.jpg?v=1751375738"},{"product_id":"fashion-intern-book-michele-m-granger-9781563679100","title":"The Fashion Intern","description":"This comprehensive and easy to read new edition revisits the exciting venture of the fashion internship with a fresh layout and design. A pivotal point in the student career, the internship provides real-world experience within the guided realm of academia. To help students gain the most from this experience, The Fashion Intern first guides students in preparing to search for and secure an internship, and then challenges the student to critique the internship organization from the perspective of a business analyst. In this way, the student may primarily work in one area of the business, but must be exposed to the business in its entirety in order to complete the text, gaining a holistic view of the company. This new edition provides information on emerging fashion career options in communications and entrepreneurship, international internship opportunities and the role of technological tools as today's job seeker's marketing package. Interns in fashion merchandising, retailing, design, product development, promotion, and production will end up with a polished and professional product for their portfolio. New to this Edition: -- New fashion areas throughout text such as fashion communication including journalism, photography, promotion, show production and fashion entrepreneurship -- Added content on entrepreneurial small business structure and more examples of small business models throughout the text -- Additional case study examples present unique situations students may confront during the internship experience -- Added examples of advertisements, projects, assignments, and resume layouts -- Coverage of E-portfolios and other technological tools and terms-including Blackberries, iPhones, My Space, etc. -- Includes a shorter version of an evaluation tool for busy employers and combines topics for more linear coverage -- Instructor's Guide provides suggestions for planning the course and using the text in the classroom -- CD-ROM","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50381635551505,"sku":"CIN1563679108G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50391696408849,"sku":"CIN1563679108VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1563679108.jpg?v=1751986265"},{"product_id":"fashion-entrepreneurship-book-michele-m-granger-9781501395451","title":"Fashion Entrepreneurship","description":"Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50386351194385,"sku":"CIN1501395459G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1501395459.jpg?v=1750924893"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-michele-m-granger.oembed","provider":"World of Books ","version":"1.0","type":"link"}