{"title":"Mike Southon","description":null,"products":[{"product_id":"beermat-entrepreneur-book-mike-southon-9780273659297","title":"The Beermat Entrepreneur","description":"A down-to-earth, easy-to-read guide to converting a good idea into a large and profitable business, by somebody who's been there and done it.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49521336516881,"sku":"GOR001251957","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49802094772497,"sku":"CIN0273659294G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53062171164945,"sku":"GOR001301812","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":53459693601041,"sku":"GOR004567141","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273659294.jpg?v=1751038524"},{"product_id":"beermat-entrepreneur-book-mike-southon-9780273704546","title":"Beermat Entrepreneur","description":"Taking you through the crucial stages between those first notes on a beermat and a business that is sound, lasting, and profitable, this work tells you the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49525568962833,"sku":"GOR001274269","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49527566598417,"sku":"GOR013327183","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49797813436689,"sku":"CIN0273704540G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50338158280977,"sku":"CIN0273704540VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273704540.jpg?v=1751196205"},{"product_id":"beermat-entrepreneur-the-book-mike-southon-9781292243832","title":"The Beermat Entrepreneur, The","description":"The 2018 Edition has been radically updated whilst maintaining all of the classic advice from earlier, successful editions. “This book changed my life and helped me found an international business that eventually sold for many millions of pounds. If only I’d found it sooner!” Justin Gayner, Founder, ChannelFlip“This book is packed with brilliant advice which will give you the confidence to develop wings and fly high as you throw yourself into your new business.” Henrietta Morrison, Founder, Lily’s Kitchen\"‘I recommend this book to any aspiring entrepreneur.’ Sir Charles Dunstone CVO, Founder, Carphone Warehouse“If you want to know how to successfully grow a company, this is the book for you!” Brendan Robinson, Founder, Village Vet   This business book is great for leaders, middle managers and entrepreneurs interested in the following categories;     SMALL BUSINESSES START-UP BUSINESS ENTREPRENEURSHIP   The Beermat Entrepreneur helps you convert your jotted notes about your business idea into a big and successful business. With wit and humour, this quick-to-read and simple-to-use book could turn your beermat inspiration into reality.    You’ve got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next? The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting and profitable. It tells you what the other books don’t – the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out.   From testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to ‘go for growth’ – this is the guide to turning good ideas into real businesses.   Revised and updated completely, this classic book for entrepreneurs contains the distilled wisdom of serially successful entrepreneur Mike Southon and is packed with advice and insight for any aspiring business person, either within an existing company or thinking of starting up on their own.   Happy Reading! Please do share your thoughts with us.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49532635578641,"sku":"GOR009483138","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49732736450833,"sku":"NGR9781292243832","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50326633087249,"sku":"GOR010119047","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51283868057873,"sku":"GOR010473861","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51684486840593,"sku":"CIN129224383XG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/129224383X.jpg?v=1779961494"},{"product_id":"finance-on-a-beermat-book-mike-southon-9781905211036","title":"Finance on a Beermat","description":"Are you afraid of finance? If so, don't worry. You're in good company: many entrepreneurs and small business owners are the same. And now, here is the book for you. Jointly written by Mike Southon and Chris West, the Beermat Entrepreneurs, and two experienced finance directors, Stephen King and Jeff Macklin, \"Finance on a Beermat\" demystifies the whole topic. It shows you how to turn finance from something scary, dull, backward-looking or incomprehensible (sometimes all four!) into a clear, powerful and proactive tool for building businesses. Cash is the lifeblood of every small business - but how do you control it? How do you minimise risk while maximising the potential of your business? What do you need to know about taxes, NI and PAYE? When people start using accountancy - speak, when do you need to listen, and when can you ignore them? What sort of people make the best finance directors for growing businesses? And if you are a finance specialist looking to escape the corporate\/professional grind and get involved in enterprise, how do you go about it? Unlike most finance books, \"Finance on a Beermat\" is aimed purely at small and growing businesses. It is accessible, comprehensive and written from many years' experience in the start-up\/SME sector.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49651358990609,"sku":"GOR001011761","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50401452753169,"sku":"CIN1905211031G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1905211031.jpg?v=1751218079"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-mike-southon.oembed","provider":"World of Books ","version":"1.0","type":"link"}