{"title":"Miles Young","description":null,"products":[{"product_id":"ogilvy-on-advertising-in-the-digital-age-book-miles-young-9781847960870","title":"Ogilvy on Advertising in the Digital Age","description":"David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook.   Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of 'digital'. He demonstrates how to respond astutely and successfully to the myriad possibilities the digital world has to offer. The book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power of big data, and what we can learn from the latest neuroscience findings and emerging markets. Backed up by sound research and an illustrious career working out of offices in the UK, US and Hong Kong, Young cuts through the 'noise' surrounding digital to outline some essential truths and offer sound practical advice.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49577299247377,"sku":"GOR008985835","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49736096284945,"sku":"NGR9781847960870","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52716112380177,"sku":"GOR011747183","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":52984286937361,"sku":"GOR010019085","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1847960871.jpg?v=1750768213"},{"product_id":"ogilvy-on-advertising-in-the-digital-age-book-miles-young-9781635571462","title":"Ogilvy on Advertising in the Digital Age","description":"\u003cp\u003e\u003cb\u003eFrom Miles Young, worldwide non-executive chairman of Ogilvy \u0026amp; Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn this must-have sequel to the bestselling \u003ci\u003eOgilvy On Advertising\u003c\/i\u003e, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future.\u003c\/p\u003e\u003cp\u003eThis essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50116317839633,"sku":"CIN1635571464G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50747976352017,"sku":"GOR009708999","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51520436273425,"sku":"CIN1635571464VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1635571464.jpg?v=1751246567"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-miles-young.oembed","provider":"World of Books ","version":"1.0","type":"link"}