{"title":"Murray Newlands","description":null,"products":[{"product_id":"online-marketing-book-murray-newlands-9780470973844","title":"Online Marketing","description":"This is Your Complete Manual of Digital Marketing Magic. How do you stay out in from when everything's moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it's exciting; other times it's just frightening. Online Marketing has all the answers. Murray Newlands tells you everything you need to know; how to do it; how to do it even better; and what the future might hold. With this book you'll get closer to your customers, increase conversions, learn more about the tools, understand digital brands, and become better networked. What more could you want?","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49623550525713,"sku":"GOR005409154","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52693817983249,"sku":"CIN0470973846G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470973846.jpg?v=1751166976"},{"product_id":"content-marketing-strategies-for-professionals-book-murray-newlands-9781494390280","title":"Content Marketing Strategies for Professionals","description":"\u003cp\u003eStop wasting your words - put your content to work for you. A cast of veteran marketing specialists shows you how to use content marketing and SEO together to create online content for your business that nurtures customer relationships and generates sales.\u003c\/p\u003e \u003cp\u003eThrough this book, you'll develop a holistic content marketing strategy that includes your own website and blog as well as Facebook, Twitter, Pinterest and other social media channels, using photos, videos, events, and of course, your most powerful words.\u003c\/p\u003e \u003cp\u003eSEO founding father Bruce Clay and PR veteran Murray Newlands present hands-on techniques, along with case studies and recommendations from niche experts of online marketing including: Chelsea Adams, Jordan Armstrong, Michael Brito, Lisa Buyer, Jonathon Colman, Andy Crestodina, Alyce Currier, Ric Dragon, Kristi Kellogg, Sue Keogh, Virginia Nussey, Lee Odden, Trent Partridge and Adam Sutton.\u003c\/p\u003e \u003cp\u003eLearn how to: \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eStart planning, creating and executing content with intention\u003c\/li\u003e \u003cli\u003ePerform content audits and persona research\u003c\/li\u003e \u003cli\u003eUse SEO to improve visibility in search engine results pages\u003c\/li\u003e \u003cli\u003eMake a company blog pay for itself\u003c\/li\u003e \u003cli\u003eLeverage influencers and partnerships\u003c\/li\u003e \u003cli\u003eMake an impact with images, video and other rich media\u003c\/li\u003e \u003cli\u003eEffectively use Facebook, Twitter and other social media to speak with customers, rather than at them\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWe live in an age of great opportunity when anyone with access to a computer has the power to be a publisher. And yet it's harder than ever to plan, create and distribute meaningful content that effectively generates business. This is because the vast number of voices online means more competition and a heightened need to strategize, adjust and adapt. This book equips you with the knowledge you need to develop an online content marketing strategy for your business.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50131076743441,"sku":"CIN1494390280G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50386438226193,"sku":"CIN1494390280VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51145134997777,"sku":"NIN9781494390280","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":53210023133457,"sku":"GOR009638943","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1494390280.jpg?v=1750956923"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-murray-newlands.oembed","provider":"World of Books ","version":"1.0","type":"link"}