{"title":"Myron W Lustig","description":"\u003cp\u003eExplore the insightful works of Myron W. Lustig, a leading voice in intercultural communication. Delve into his research on cultural values, diversity, and the impact of globalisation on human interaction.\u003c\/p\u003e","products":[{"product_id":"intercultural-competence-book-myron-w-lustig-9780205453528","title":"Intercultural Competence","description":"Striking a unique balance between skills and theory, Intercultural Competence provides readers with the background and confidence to succeed in today's multicultural environment. Blending both the practical and theoretical, the concrete and abstract, this book is both enjoyable to read and thoroughly researched. By clearly explaining different theories and the significance of cultural patterns and having readers practice what they learn via examples in the book, Intercultural Competence better prepares readers to interact in intercultural relationships. The book also provides a discussion of important ethical and social issues relating to intercultural communication. 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The authors offer some practical suggestions concerning the adjustments necessary to achieve intercultural competence when dealing with these cultural differences. Upon completing this text, students will be able to appreciate the impact of cultural patterns on intercultural communication; use both practical and theoretical ideas to understand intercultural communication competence; understand some of the central contexts in which intercultural communication occurs; and discuss cultural identity and the role of cultural biases. \u003cp\u003e\u003c\/p\u003eRevel is Pearson's newest way of delivering our respected content. Fully digital and highly engaging, Revel replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, Revel is an interactive learning environment that enables students to read, practice, and study in one continuous experience -- for less than the cost of a traditional textbook. \u003cp\u003e\u003c\/p\u003e \u003cb\u003eNOTE: \u003c\/b\u003eRevel is a fully digital delivery of Pearson content. This ISBN is for the standalone Revel access card. 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The text provides a discussion of important ethical and social issues relating to intercultural communication and encourages students to apply vivid examples that will prepare them to interact better in intercultural relationships.       Learning Goals   Upon completing this book, readers will be able to:      Appreciate the impact of cultural patterns on intercultural communication   Use both practical and theoretical ideas to understand intercultural communication competence   Understand some of the central contexts — in health, education, business, and tourism — in which intercultural communication occurs   Discuss cultural identity and the role of cultural biases","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50165002862865,"sku":"CIN0205211240G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50287946072337,"sku":"CIN0205211240A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50915511009553,"sku":"CIN0205211240VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0205211240.jpg?v=1750973593"},{"product_id":"intercultural-competence-book-myron-w-lustig-9780321006127","title":"Intercultural Competence","description":"Striking a unique balance between skills and theory, Intercultural Competence, 3\/e provides students with the background and confidence to succeed in today’s multi-cultural environment. 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