{"title":"Nigel Hill","description":null,"products":[{"product_id":"how-to-measure-customer-satisfaction-book-nigel-hill-9780566085956","title":"How to Measure Customer Satisfaction","description":"Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition of How to Measure Customer Satisfaction takes readers step-by-step through designing and implementing a CSM survey, highlighting blunders that are commonly made and explaining how to make sure that the measures produced are accurate and credible. It also covers ways of gaining understanding and ownership of the CSM programme throughout the organization and clarifies the business case for customer satisfaction.  If you are committed to the future of your company, the ability to measure what your customers think of you is essential - and so is this book!","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49584713761041,"sku":"GOR002668326","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49653656715537,"sku":"GOR005397580","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":51894213083409,"sku":"GOR014451012","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":53197872070929,"sku":"GOR014802972","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/056608595X.jpg?v=1750783267"},{"product_id":"handbook-of-customer-satisfaction-and-loyalty-measurement-book-nigel-hill-9780566081941","title":"Handbook of Customer Satisfaction and Loyalty Measurement","description":"An examination of how to use research effectively. It takes the reader step-by-step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty. The research process is explained in detail, including questionnaire design, analysis and reporting, but the book also covers other elements of an effective customer satisfaction process. These include project planning, communicating with customers before, during and after the survey, and providing internal feedback and taking effective action to address issues raised by the survey. This new edition (previously published as \"Handbook of Customer Satisfaction Measurement\") includes four new chapters on loyalty measurement. As well as examining the nature of loyalty, the book provides detailed information on how this complex concept should be measured. The satisfaction-profit chain and associated modelling and forecasting techniques are also explained.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49606465224977,"sku":"GOR007746444","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0566081946.jpg?v=1750976488"},{"product_id":"customer-satisfaction-book-nigel-hill-9780955416118","title":"Customer Satisfaction","description":"\u003cp\u003eThis book comprehensively compiles information on some of the major pests that afflict agricultural, horticultural and medicinal crops in particular as well as many polyphagous pests. Not only does this book deal with the pests of common globally produced crops it also addresses those of rarely dealt with crops such as seed spices, medicinal and aromatic plants. While the perspective of insect pests is largely Indian and South East Asian in context, the book does deal with globally problematic pests, particularly polyphagous ones. Not only will the readers be acquainted with the pests, their damaging potential and their life cycle but also with the latest methods of managements including ecofriendly measures being employed to keep pest populations at manageable levels. \u003c\/p\u003e\u003cp\u003e The 27 chapters in the book, are grouped into four sections primarily based on crop types, viz. pest of agricultural, horticultural and medicinal crops, and polyphagous pests, making the book easy to navigate. Each of the chapters is comprehensive and well illustrated and written by academicians who have dedicated their entire lives to the study of a particular crop-pest complex. The final chapter of this book provides an overview on the principles and processes of pest management. \u003cbr\u003e\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49614382203153,"sku":"GOR002687369","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0955416116.jpg?v=1751454914"},{"product_id":"successful-marketing-for-small-businesses-book-nigel-hill-9780850978810","title":"Successful Marketing for Small Businesses","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51716947673361,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51716947869969,"sku":"GOR005951164","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0850978815.jpg?v=1751139535"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-nigel-hill.oembed","provider":"World of Books ","version":"1.0","type":"link"}