{"title":"Norton Paley","description":null,"products":[{"product_id":"manager-s-guide-to-competitive-marketing-strategies-book-norton-paley-9780814477489","title":"The Manager's Guide to Competitive Marketing Strategies","description":"A second edition of the pragmatic examination of a 21st century manager. The text updates the reader on the latest techniques of developing competitive strategies.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50363225604369,"sku":"CIN0814477488G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0814477488.jpg?v=1750882869"},{"product_id":"successful-business-planning-book-norton-paley-9781854182777","title":"Successful Business Planning","description":"Using a real company case history, Norton Paley explains the techniques of building a strategic business plan; he then shows you how to develop a one-year tactical section and link it to the strategic section. Further case studies of companies facing severe competitive problems show how they developed successful strategies for winning through. the book ends with valuable checklists for developing competitive strategies and help topics.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50407630438673,"sku":"GOR006255720","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":53116448538897,"sku":"GOR014751124","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1854182773.jpg?v=1750833962"},{"product_id":"clausewitz-talks-business-book-norton-paley-9781482220278","title":"Clausewitz Talks Business","description":"Clausewitz Talks Business: An Executive's Guide to Thinking Like a Strategist distills the wisdom of Carl von Clausewitz's monumental 1832 classic On War—considered by many eminent scholars as the most distinguished Western work on war ever written. This book transposes Clausewitz's most enduring concepts on leadership and strategy to help today's executives and managers think like strategists.  Tapping into the universal lessons of strategy, the book uncovers potential solutions to some of the most obstinate competitive problems. It supplies readers with an understanding that integrates historical references with modern business practice. Commentary is inserted at key points in Clausewitz's original text to interpret and transpose his core ideas and to demonstrate how they apply in today's increasingly competitive environment.  Maintaining a focus on modern leadership and strategic planning, the book explains how the human element influences the outcome of a competitive confrontation. It provides tips on the physical and psychological dimensions of conflict, which include Clausewitz's discussions about dealing with the inevitable forces of friction, chance, and luck that operate in the \"fog of war.\"  In this book you will find timeless principles that will help you think more strategically. In particular, Clausewitz's lessons can be indispensable in the everyday management of your people and resources, especially when applied in competitive environments.  By focusing on Clausewitz's writings on human behavior, leadership, and organizational culture, you will gain a better understanding of how you currently face up to competitive struggles, and in turn, will enhance your ability to apply appropriate strategies to outmaneuver the competitive obstacles on the horizon.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50466638823697,"sku":"CIN148222027XG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/148222027X.jpg?v=1751116579"},{"product_id":"how-to-develop-a-strategic-marketing-plan-book-norton-paley-9781574442694","title":"How to Develop a Strategic Marketing Plan","description":"Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions.  How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download tab located with the book's description.  Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP. Strategic market planning shapes the future of business. In its broadest dimension it sets in motion actions that impact long term prosperity. How to Develop a Strategic Marketing Plan gives you the tools to generate a credible strategic marketing plan so your organization can survive in the 21st century.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52653777617169,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52653778075921,"sku":"NLS9781574442694","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781574442694.jpg?v=1762212463"},{"product_id":"developing-a-turnaround-business-plan-book-norton-paley-9781498705905","title":"Developing a Turnaround Business Plan","description":"Developing a Turnaround Business Plan is an ideal resource for managers currently facing a competitive crisis as well as those who wish to avert one and must set a turnaround plan in motion before the situation results in irreversible losses.  Whereas the book helps readers develop a sound turnaround plan, the focus of the book is on the actual process that contributes to the development and implementation of that plan. The book details how to identify the root causes that triggered the competitive crisis and how to initiate remedial actions before the turnaround plan begins. After reading this book, you will be able to:    Develop a flexible and rapid response to competitive counter-moves Identify offensive and defensive strategies Use competitive intelligence to identify decisive points to concentrate resources Pinpoint the types of competitive campaigns that assure a successful turnaround Assess the required leadership traits for implementing competitive strategies  Covering 13 different types of competitive campaigns, the book describes how to initiate effective offensive and defensive plans to neutralize your competitors’ advantages. It also details how to develop counter-measures for the numerous factors that can bring a turnaround campaign to a standstill.  The book helps executives of small and mid-sized organizations, as well as managers of business units and product lines in larger firms, to activate change strategies and secure sustainable competitive advantages. Examples are provided about real company turnarounds, including Intel, Levi Strauss, Yahoo, J.C. Penney, Hewlett-Packard, Panasonic, Staples, Samsung, and Abercrombie \u0026amp; Fitch.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53378334818577,"sku":"GOR014888596","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781498705905.jpg?v=1775399231"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-norton-paley.oembed","provider":"World of Books ","version":"1.0","type":"link"}