{"title":"Oliver Luckett","description":null,"products":[{"product_id":"social-organism-book-oliver-luckett-9780316431217","title":"The Social Organism","description":"Social media sits at the core of twenty-first century society. It topples dictators, ends racist traditions, and ushers in overnight fame to living room performers. But how does it actually work? To understand and best use social media, argue Oliver Luckett and Michael J. Casey, people must first look to nature and the inner workings of living organisms.  Social media-dismissed as trivial by some, chaotic by others-represents the zenith of humans' evolution as social beings. Though it profoundly influences our systems, policies, and culture, few people really understand how social media functions. In their provocative forthcoming book THE SOCIAL ORGANISM, Luckett and Casey show how social networks take on a life form of their own-forms that, to an astonishing degree, mimic the characteristics of biological life itself. By looking at the behavior of cells, metabolic pathways, biochemical reactions, viruses, and holonic structures, we can understand social media, how to employ it, and its potential impact on our world.  Unlike previous communication technologies, the interconnected yet wildly disparate users of social media (the cells of the Social Organism) are both the content creators and the distribution network. Memes are the Organism's genes and they reproduce, spread, and evolve just as biological life does. The Social Organism is the collective brain of our future, shaping policy and culture, and fostering innovation at a speed and level as never before possible. But it is up to us as individuals to nourish this organic network with positive content, and as a society to encourage its use as a force for good.  In easy-to-understand yet powerful language, Luckett and Casey describe how social media lives and breathes. THE SOCIAL ORGANISM is a groundbreaking idea book that will change our understanding of how social media-and human life-works in the twenty-first century.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49629974135057,"sku":"GOR008912140","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49646391099665,"sku":"GOR012436212","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50349430178065,"sku":"CIN0316431214G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0316431214.jpg?v=1750941230"},{"product_id":"social-organism-book-oliver-luckett-9780316359528","title":"The Social Organism","description":"\"A must-read for business leaders and anyone who wants to understand all the implications of a social world.\" -- Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company\u003cbr\u003e \u003cbr\u003e From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit.\u003cbr\u003e \u003cbr\u003e In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades.\u003cbr\u003e \u003cbr\u003e How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did.\u003cbr\u003e \u003cbr\u003e In \u003ci\u003eThe Social Organism\u003c\/i\u003e, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree--mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism.\u003cbr\u003e \u003cbr\u003e With the scope and ambition of \u003ci\u003eThe Second Machine Age\u003c\/i\u003e and James Gleick's \u003ci\u003eThe Information\u003c\/i\u003e, \u003ci\u003eThe Social Organism\u003c\/i\u003e is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49877813002513,"sku":"GOR009051114","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49947733295377,"sku":"CIN0316359521G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50509736083729,"sku":"GOR012668059","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51695474835729,"sku":"CIN0316359521VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0316359521.jpg?v=1751071233"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-oliver-luckett.oembed","provider":"World of Books ","version":"1.0","type":"link"}