{"title":"P Mcgoldrick","description":null,"products":[{"product_id":"retail-marketing-book-p-mcgoldrick-9780077092504","title":"Retail Marketing","description":"The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing management. The text retains the analytical and scientific approach to the strategies within retail marketing, but also emphasises the vital role of flair and creativity. Current and emerging techniques are analysed, but no universal solutions are prescribed. The approach is to encourage students to develop their own frameworks and guidelines for the effective analysis of retailing problems. This revision has been significantly expanded and restructured to assist students in their understanding of retail marketing today.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49542965657873,"sku":"GOR001581572","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50683081195793,"sku":"GOR002571459","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0077092503.jpg?v=1751439571"},{"product_id":"retail-marketing-book-p-mcgoldrick-9780070841598","title":"Retail Marketing","description":"This book adopts an analytical approach to the functions and problems or retail marketing management. It is written in two parts: part one follows the progression through the logical states of planning marketing strategy, and part two examines seven major elements in the retail marketing mix. In addition to a discussion of the creative inputs of retail marketing, the text also advocates a scientific approach to the strategies and functions of the subject. Current and emerging techniques are analysed, and a framework for the effective analysis of management problems are then developed.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49589702721809,"sku":"GOR001583878","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50475007705361,"sku":"CIN0070841594VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51327650988305,"sku":"CIN0070841594G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0070841594.jpg?v=1750811697"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-p-mcgoldrick.oembed","provider":"World of Books ","version":"1.0","type":"link"}