{"title":"Paul Hitchens","description":null,"products":[{"product_id":"brand-management-in-a-week-book-paul-hitchens-9781444197976","title":"Brand Management In A Week","description":"The ability to manage your brand successfully is crucial to anyone who wants to advance their career.  Written by Paul and Julia Hitchens, leading experts on corporate brand strategies, this book quickly teaches you the insider secrets you need to know to in order to successfully manage your brand.  The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.  So what are you waiting for? Let this book put you on the fast track to success! Sunday: Determine your brand focus Monday: Define your brand strategy Tuesday: Express your brand itentity Wednesday: Evolve your brand culture Thursday: Build your employer brand Friday: The importance of design Saturday: Sustaining the brand","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49504268124433,"sku":"GOR007168000","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1444197975.jpg?v=1776161000"},{"product_id":"create-the-perfect-brand-book-paul-hitchens-9781444112139","title":"Create the Perfect Brand","description":"The Chartered Management Institute's e-book of the year by public vote!Is this the right book for me?Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximize your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world.All aspects of branding are covered including: - what is a brand  and why it is heart, soul and core of a business - brands in a recession, including the success stories - methods to value a brand - brand focus - brand creation and structure - brand audience and brand vision - importance of creativity - brand implementation - personal branding - brand protection-  trademark, intellectual property - brand deliveryThroughout the book the authors include their own extensive experiences and guidance. A multitude of fascinating case studies include Harley Davidson, IKEA, Aldi, Lego, Cadbury and the Apple iPod plus the disaster stories such as Woolworths and MFI are given throughout the book to nail the advice given in the real world. Even examples of branding behaviour such as Susan Boyle, banks and MPS are analyzed!Create the Perfect Brand includes: Part one - Brand importanceChapter 1: What is a brand?Chapter 2: Why do I need a brand?Chapter 3: Brands in a recessionChapter 4: Brand valueChapter 5: Brand focusPart two - Brand creationChapter 6: Brand cultureChapter 7: Brand strategy.  Part three - Brand implementationChapter 8: The importance of designChapter 9: Brand identityChapter 10: Brand experience: touchpointsPart four - Brand supportChapter 11: Brand championChapter 12: Brand ambassadorChapter 13: Brand standardsChapter 14: Brand protectionChapter 15: Brand delivery Learn effortlessly with a new easy-to-read page design and interactive features: Not got much time?One, five and ten-minute introductions to key principles to get you started.Author insightsLots of instant help with common problems and quick tips for success, based on the author's many years of experience.Test yourselfTests in the book and online to keep track of your progress. Extend your knowledgeExtra online articles to give you a richer understanding of the subject.Five things to rememberQuick refreshers to help you remember the key facts.Try thisInnovative exercises illustrate what you've learnt and how to use it.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49547545248017,"sku":"GOR006305741","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49647869100305,"sku":"GOR012519649","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52811505336593,"sku":"GOR007448881","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1444112139.jpg?v=1750826472"},{"product_id":"brand-management-in-a-week-book-paul-hitchens-9781473627550","title":"Brand Management In A Week","description":"Brand management just got easier Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their competitors and inspires advocacy from all stakeholders.   Building a strong brand takes much more than a week: it requires an on-going commitment to excellence. This updated second edition of Brand Management In A Week provides a proven seven-day program on the principles of brand management. It takes you from the conceptual and planning stage through to implementation and sustainability. It's packed with tips and insights gained from decades of industry experience to help you jump-start your brand and give you the tools and confidence to manage it through the hurdles of the business landscape.  Each of the seven chapters in Brand Management In A Week covers a different aspect: - Sunday: Determine your brand focus - Monday: Define your brand strategy - Tuesday: Express your brand through its identity - Wednesday: Evolve your brand culture - Thursday: Build your employer brand - Friday: The importance of design - Saturday: Sustaining the brand","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49556932165905,"sku":"GOR008843284","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49578738483473,"sku":"GOR012652299","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49630792679697,"sku":"GOR009503767","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49735177830673,"sku":"NGR9781473627550","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50376411971857,"sku":"CIN1473627559G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50385271030033,"sku":"CIN1473627559VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1473627559.jpg?v=1772794153"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-paul-hitchens.oembed","provider":"World of Books ","version":"1.0","type":"link"}