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Soon consumers will be able to: \u003cp\u003e\u003c\/p\u003e- Control the flow and use of personal data\u003cbr\u003e- Build their own loyalty programs\u003cbr\u003e- Dictate their own terms of service\u003cbr\u003e- Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should cost \u003cp\u003e\u003c\/p\u003eAnd they will do all of this outside of any one vendor's silo. \u003cp\u003e\u003c\/p\u003eThis new landscape we're entering is what Doc Searls calls \u003ci\u003eThe Intention Economy\u003c\/i\u003e--one in which demand will drive supply far more directly, efficiently, and compellingly than ever before. 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