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This is an essential textbook for MBA, Executive MBA and post-experience students studying global strategic management. In addition, it is an ideal text for undergraduate and postgraduate students studying global or international strategic management, or international business.  New to this Edition: - New and expanded coverage of BRICs, born global firms, Corporate Social Responsibility and the underground economy - More on e-business and the internet in global business - A new video feature with business leaders explaining the practical implications and implementation of issues covered in the text - Concluding long case study, tying together learning points from preceding chapters in an up-to-date, practical example","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49536785187089,"sku":"GOR009592451","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50000920019217,"sku":"CIN1137584580G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50454473933073,"sku":"GOR012341906","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50697345990929,"sku":"NGR9781137584588","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51890965119249,"sku":"GOR014449238","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":52105823093009,"sku":"CIN1137584580A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1137584580.jpg?v=1751440475"},{"product_id":"global-strategic-management-book-philippe-lasserre-9780333793756","title":"Global Strategic Management","description":"\"Global Strategic Management\" is designed as a core textbook for those students studying strategy or international business. 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