{"title":"Raja Rajamannar","description":null,"products":[{"product_id":"quantum-marketing-book-raja-rajamannar-9781400223954","title":"Quantum Marketing","description":"Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49505978843409,"sku":"GOR011266677","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49915179499793,"sku":"GOR011349029","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49941608399121,"sku":"CIN1400223954G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50319699902737,"sku":"NGR9781400223954","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50332491972881,"sku":"CIN1400223954A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50507077845265,"sku":"GOR013977564","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50763848253713,"sku":"CIN1400223954VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":50987406197009,"sku":"NIN9781400223954","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1400223954.jpg?v=1786614070"},{"product_id":"quantum-marketing-mastering-the-new-marketing-mindset-for-tomorrow-s-consumers-book-raja-rajamannar-9781404116191","title":"Quantum Marketing : Mastering the New Marketing Mindset for Tomorrow's Consumers","description":null,"brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51260023111953,"sku":"GOR014211303","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1404116192.jpg?v=1750987340"},{"product_id":"quantum-marketing-domina-la-nueva-mentalidad-para-conectar-con-los-consumidores-book-raja-rajamannar-9786073865388","title":"Quantum marketing. Domina la nueva mentalidad para conectar con los consumidores de mañana \/ Quantum Marketing","description":"\u003cb\u003e«Raja, que es un experto en marketing de vanguardia, no sólo ofrece una visión fascinante del Quinto Paradigma del Marketing, sino que también muestra cómo jugar hábilmente en él y ganar. Es un libro excepcional que marcará un hito en el mundo del marketing.» ---ASHOK VASWANI, director general de Banca de consumo y pagos de Barclays\u003cbr\u003e \u003cbr\u003e Raja Rajamannar\u003c\/b\u003e, \u003cb\u003eChief Marketing \u0026amp; Communications Officer de Mastercard\u003c\/b\u003e, una de las marcas más premiadas y reconocidas a nivel mundial, nos comparte en este libro las \u003cb\u003eestrategias más innovadoras\u003c\/b\u003e y de vanguardiapara navegar los desafíos derivados de la evolución de la \u003cb\u003etecnología\u003c\/b\u003e, la cual ha dado pasos agigantados en las últimas décadas y ha impactado en la forma en la que hacemos \u003cb\u003emarketing en la actualidad\u003c\/b\u003e. Aquí encontrarás las herramientas más visionarias para sumarte a tiempo a la revolución, para que tu \u003cb\u003emarcacomercial\u003c\/b\u003e tenga éxito y asegurarte de que tu empresa o el lugar donde trabajas siga siendo relevante de cara al futuro.\u003cbr\u003e \u003cbr\u003e En \u003ci\u003e\u003cb\u003eQuantum marketing\u003c\/b\u003e\u003c\/i\u003e los lectores aprenderán a:\u003cbr\u003e \u003cbr\u003e Comprender la \u003cb\u003eevolución del marketing\u003c\/b\u003e.\u003cbr\u003e \u003cbr\u003e Obtener las mejores tácticas de marketing que se deben seguir en una industria en constante evolución.\u003cbr\u003e \u003cbr\u003e Romper el \u003cb\u003eparadigma mental\u003c\/b\u003e para competir en cualquier empresa.\u003cbr\u003e \u003cbr\u003e Conocer a los principales especialistas en marketing de diversas industrias.\u003cbr\u003e \u003cbr\u003e \u003cb\u003eENGLISH DESCRIPTION\u003cbr\u003e \u003cbr\u003e Raja, who is an expert in cutting-edge marketing, not only offers a fascinating insight into the Fifth Paradigm of Marketing but also shows how to play skillfully within it and win. It is an exceptional book that will mark a milestone in the world of marketing.\" --ASHOK VASWANI, Chief Executive Officer of Consumer Banking and Payments at Barclays\u003cbr\u003e \u003cbr\u003e Raja Rajamannar, Chief Marketing Officer of Mastercard\u003c\/b\u003e, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or \u003ci\u003eFifth Paradigm\u003c\/i\u003e, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.\u003cbr\u003e \u003cbr\u003e As Chief Marketing Officer of Mastercard, one of the world's most recognizable and decorated brands, \u003ci\u003eRaja Rajamannar\u003c\/i\u003e shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.\u003cbr\u003e \u003cbr\u003e In \u003ci\u003eQuantum Marketing\u003c\/i\u003e, readers will:\u003cbr\u003e \u003cbr\u003e Understand the evolution of marketing and how to be at the forefront of future change.\u003cbr\u003e \u003cbr\u003e Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.\u003cbr\u003e \u003cbr\u003e Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries.\u003cbr\u003e \u003cbr\u003e \u003ci\u003eQuantum Marketing\u003c\/i\u003e is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53494486991121,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53494487187729,"sku":"NIN9786073865388","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9786073865388.jpg?v=1786442768"},{"product_id":"passionomics-book-raja-rajamannar-9781394450534","title":"Passionomics","description":"\u003cp\u003e\u003cb\u003eA groundbreaking new framework for business leaders and policymakers \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003ePassionomics\u003c\/i\u003e, Raja Rajamannar introduces an original intellectual framework that equips CEOs, CMOs, strategists, boards, and policymakers with a new lens for driving growth, innovation, and enduring customer loyalty. Where behavioral economics examines how individuals make decisions, Passionomics reveals how collective passion — the synchronized intensity of millions of people acting in concert — moves markets, reshapes industries, and creates extraordinary value for the organizations and institutions that learn to harness it.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eRajamannar makes the case through vivid, real-world phenomena every leader recognizes but few have truly decoded: the economic waves generated by a Taylor Swift tour, the industry-wide momentum of Formula 1, the societal mobilization of the FIFA World Cup and the Olympic Games. These are not anecdotes. They are windows into a dynamic that, once understood, becomes a deliberate strategic advantage — one that transforms how companies build brands, design products, earn loyalty, and compete, and how policymakers shape economies, cities, and public life. \u003c\/p\u003e\u003cp\u003eBusiness leaders and policymakers will discover: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA new strategic framework — Passionomics — that explains how collective intensity operates as a distinct and powerful dynamic separate from individual behavior\u003c\/li\u003e\n\u003cli\u003eWhy passion is a renewable source of innovation, loyalty, and growth — and why the organizations and institutions that ignore it are leaving extraordinary value on the table\u003c\/li\u003e\n\u003cli\u003eHow to recognize, cultivate, and harness collective passion inside organizations, brands, entire categories, and public institutions\u003c\/li\u003e\n\u003cli\u003eCase studies from sports, entertainment, culture, and commerce that reveal the architecture of passion-driven growth\u003c\/li\u003e\n\u003cli\u003eA practical lens for boards, CEOs, CMOs, senior leaders, and policymakers who want to move beyond conventional playbooks and unlock step-change performance\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePassionomics\u003c\/i\u003e is essential reading for business leaders and policymakers who sense that something critical is missing from the standard strategic toolkit — and who want a rigorous, original framework for building companies, brands, institutions, and economies that win in ways others cannot replicate.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":54092228165905,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":54092228198673,"sku":"NGR9781394450534","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781394450534.jpg?v=1785882017"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-raja-rajamannar.oembed","provider":"World of Books ","version":"1.0","type":"link"}