{"title":"Randall S Collica","description":null,"products":[{"product_id":"customer-segmentation-and-clustering-using-sas-enterprise-miner-third-edition-book-randall-s-collica-9781629601069","title":"Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition","description":"Understanding your customers is the key to your company's success  Segmentation is one of the first and most basic machine learning methods. It can be used by companies to understand their customers better, boost relevance of marketing messaging, and increase efficacy of predictive models. In Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition, Randy Collica explains, in step-by-step fashion, the most commonly available techniques for segmentation using the powerful data mining software SAS Enterprise Miner. A working guide that uses real-world data, this new edition will show you how to segment customers more intelligently and achieve the one-to-one customer relationship that your business needs. Step-by-step examples and exercises, using a number of machine learning and data mining techniques, clearly illustrate the concepts of segmentation and clustering in the context of customer relationship management. The book includes four parts, each of which increases in complexity. Part 1 reviews the basics of segmentation and clustering at an introductory level, providing examples from a variety of industries. Part 2 offers an in-depth treatment of segmentation with practical topics, such as when and how to update your models. Part 3 goes beyond traditional segmentation practices to introduce recommended strategies for clustering product affinities, handling missing data, and incorporating textual records into your predictive model with SAS Text Miner. Finally, part 4 takes segmentation to a new level with advanced techniques, such as clustering of product associations, developing segmentation-scoring models from customer survey data, combining segmentations using ensemble segmentation, and segmentation of customer transactions. New to the third edition is a chapter that focuses on predictive models within microsegments and combined segments, and a new parallel process technique is introduced using SAS Factory Miner. In addition, all examples have been updated to the latest version of SAS Enterprise Miner.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50159186215185,"sku":"CIN1629601063G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50213874565393,"sku":"CIN1629601063VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":52752972480785,"sku":"NIN9781629601069","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1629601063.jpg?v=1751088146"},{"product_id":"crm-segmentation-and-clustering-using-sas-enterprise-miner-book-randall-s-collica-9781590475089","title":"CRM Segmentation and Clustering Using SAS Enterprise Miner","description":null,"brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":50393996427537,"sku":"CIN1590475089A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1590475089.jpg?v=1751245480"},{"product_id":"segmentation-analytics-with-sas-viya-book-randall-s-collica-9781952363061","title":"Segmentation Analytics with SAS Viya","description":"\u003cp\u003e\u003cb\u003eBetter understand your customers using segmentation analytics in SAS Viya \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSegmentation Analytics with SAS Viya: An Approach to Clustering and Visualization\u003c\/i\u003e demonstrates the use of clustering and machine learning methods for the purpose of segmenting customer or client data into useful categories for marketing, market research, next best offers by segment, and more. This book highlights the latest and greatest methods available that show the power of SAS Viya while solving typical industry issues. Packed with real-world examples, this book provides readers with practical methods of using SAS Visual Data Mining and Machine Learning (VDMML), SAS Model Studio, SAS Visual Statistics, SAS Visual Analytics, and coding in SAS Studio for segmentation model development and analysis.\u003c\/p\u003e \u003cp\u003eThis book is designed for analysts, data miners, and data scientists who need to use the all in-memory platform of SAS Viya for the purposes of clustering and segmentation. Understanding how customers behave is a primary objective of most organizations, and segmentation is a key analytic method for achieving that objective.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50993763090705,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":50993765974289,"sku":"NIN9781952363061","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1952363063.jpg?v=1750804711"},{"product_id":"segmentation-analytics-with-sas-viya-book-randall-s-collica-9781951684051","title":"Segmentation Analytics with SAS Viya","description":"\u003cp\u003e\u003cb\u003eBetter understand your customers using segmentation analytics in SAS Viya \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSegmentation Analytics with SAS Viya: An Approach to Clustering and Visualization\u003c\/i\u003e demonstrates the use of clustering and machine learning methods for the purpose of segmenting customer or client data into useful categories for marketing, market research, next best offers by segment, and more. 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