{"title":"Richard C Francis","description":"\u003cp\u003eDelve into the thrilling historical fiction of Richard C. Francis, where meticulously researched narratives meet gripping storytelling. Perfect for fans of Bernard Cornwell and Conn Iggulden. Uncover the past today.\u003c\/p\u003e","products":[{"product_id":"domesticated-book-richard-c-francis-9780393353037","title":"Domesticated","description":"The wolf evolved into the Pekingese, the wildcat into the tabby cat and the auroch into the milk-producing cow. This happened through the process called \"domestication\". Domesticated creatures have served us well— without them, civilisation as we know it would not exist.   Richard C. Francis weaves history, archaeology and anthropology, while seamlessly integrating the most cutting-edge ideas in twenty-first-century biology, to create a fascinating narrative. 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For example, the male fetus may be especially vulnerable to certain common chemicals in our environment, in ways that damage not only his own sperm but also the sperm of his sons. And it's epigenetics that causes identical twins to vary widely in their susceptibility to dementia and cancer. But here's the good news: unlike mutations, epigenetic effects are reversible. 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The age of epigenetics has arrived.\"—Time, January 2010    Epigenetic means \"on the gene,\" and the term refers to the recent discovery that stress in the environment can impact an individual's physiology so deeply that those biological scars are actually inherited by the next several generations. For instance, a recent study has shown that men who started smoking before puberty caused their sons to have significantly higher rates of obesity. And obesity is just the tip of the iceberg—many researchers believe that epigenetics holds the key to understanding cancer, Alzheimer's, schizophrenia, autism, and diabetes.    Epigenetics is the first book for general readers on this fascinating and important topic. The book is driven by stories such as the Dutch famine of World War II, José Canseco and steroids, the breeding of mules and hinnies, Tazmanian devils and contagious cancer, and more.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49782864150801,"sku":"GOR006861724","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50032184295697,"sku":"CIN0393070050VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50110518165777,"sku":"CIN0393070050G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50726561153297,"sku":"GOR010357512","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52987428339985,"sku":"GOR009110156","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0393070050.jpg?v=1751427294"},{"product_id":"why-men-won-t-ask-for-directions-book-richard-c-francis-9780691057576","title":"Why Men Won't Ask for Directions","description":"Much of the evolutionary biology that has grabbed headlines  in recent years has sprung from the efforts of sociobiologists and evolutionary psychologists to explain sexual features and behaviour - even differences between how men and women  think - as evolutionary adaptations. 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They have looked to the forces of natural selection to explain everything from the mimicry of male mockingbirds to female orgasms among humans. In this controversial book, Richard Francis argues that the utility of this approach is greatly exaggerated. He proposes instead a powerful alternative rooted in the latest findings in evolutionary biology as well as research on the workings of our brains, genes, and hormones. Exploring various sexual phenomena, Francis exposes fundamental defects in sociobiology and evolutionary psychology, which he traces to their misguided emphasis on \"why\" questions at the expense of \"how\" questions. Francis contends that this preoccupation with \"why\" questions (such as, \"Why won't men ask for directions\"?) results in a paranoiac mindset and distorted evolutionary explanations. His alternative framework entails a broader conception of what constitutes an evolutionary explanation, one in which both evolutionary history, as embodied in the tree of life, and developmental processes are brought to the foreground. This alternative framework is also better grounded in basic biology. Deeply learned, consistently persuasive, and always engaging, this book is a welcome antidote to simplistic sociobiological exegeses of animal and human behavior.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53262477033745,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53262477295889,"sku":"GOR014841910","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780691124056.jpg?v=1773809966"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-richard-c-francis.oembed","provider":"World of Books ","version":"1.0","type":"link"}