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Richard Moreno discusses Reno’s efforts, from its early beginnings in the 1850s to the present day, to reinvent itself as a recreation, entertainment, education, and technology hub.  Moreno looks at the gamblers, casino builders, and performers who helped create the world-famous gaming industry, and he considers the celebrities who came to end unhappy marriages, back when Reno was “the divorce capital of the world.” Moreno brings the city’s history up-to-date with coverage of the businesspeople and civic leaders who helped make Reno an attraction that still lures millions of visitors each year. 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While Mark Twain (Samuel Clemens), who got his start at Virginia City's Territorial Enterprise, and Dan De Quille (William Wright), who some felt was a better writer than Twain, are the best known members of the Sagebrush School of Writers, author Richard Moreno includes others such as Fred Hart, who reported on the activities of a fake social club for Austin's Reese River Reveille, and William Forbes, who enjoyed sprinkling clever puns with political undertones in his news columns. Moreno traces the beginnings of genuine fake news from founding father Benjamin Franklin's reporting to the fake news articles of New York and Baltimore papers in the early 1800s. 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