{"title":"Richard Ohmann","description":null,"products":[{"product_id":"selling-culture-book-richard-ohmann-9781859841105","title":"Selling Culture","description":"When did mass culture first appear in the United States? How was it conceived, produced and disseminated? Who were the main players in its manufacture? Richard Ohmann argues persuasively that the pivotal juncture came at the turn of the twentieth century when magazines began to reach large audiences and to depend heavily on advertising revenues. Mass circulation of magazines, combined with the rise of brand name products, facilitated the emergence of a homogenized mass culture (one produced by the few for the many in the name of profit) for the first time. This epochal change in the making of culture took place through the energy and innovations of diverse agents - publishers, readers, ad men, merchandisers-acting to achieve disparate but compatible goals. Ohmann shows how their efforts succeeded because they answered to the needs of big business at a time when industrial capitalism's greatest achievements had led to its deepest crisis. Knitting together social and economic history with literary criticism and cultural theory, Ohmann develops a powerful new account of consumer society and of the social class in which it first took root.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50126348386577,"sku":"GOR006076801","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1859841104.jpg?v=1751346212"},{"product_id":"making-and-selling-culture-book-richard-ohmann-9780819553010","title":"Making and Selling Culture","description":"To what extent do moviemakers, television and radio producers, advertising executives, and marketers merely reflect trends, beliefs, and desires that already exist in our culture, and to what extent do they consciously shape our culture to their own ends? In-depth interviews with ten executives from the \"culture industry\" and five scholarly analyses examine that question, and address the issues of power and authority, meaning and identity, that arise when cultural producers define and react to audiences.  In their own words, leaders from companies like Twentieth-Century Fox, National Public Radio, and Warner Bros. Television describe their perception of the sometimes paradoxical relationship between culture and what influences it. For example, while the former president of Coca-Cola North America claims the company has never tried to create a trend, he notes that\"we market in more countries than belong to the United Nations [a product that] has insinuated itself into the lives of the people to a point where it has become-you know, it's there.\" These reflections by key players provide an unprecedented view, as editor Richard Ohmann writes, \"into the ways cultural producers imagine or know markets and how such knowledge figures in their decisions about what events, experiences, and products to make.\"","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50202316701969,"sku":"CIN0819553018G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51743511281937,"sku":"CIN0819553018VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0819553018.jpg?v=1750703659"},{"product_id":"english-in-america-book-richard-ohmann-9780819562944","title":"English in America","description":"When it first appeared in 1976, this groundbreaking exploration of the influences of capitalism on the profession of English touched a nerve among educators and inspired Library Journal to declare, \"This book should be read by all thoughtful Americans.\" Now, 20 years later, in a substantial new introduction that recontextualizes the book, Richard Ohmann addresses the critical furor over its initial publication, evaluates his own arguments in the aftermath of the Cold War, and locates the profession of English in the thick of the hotly contested culture wars. A remarkably prescient book whose claims have withstood two decades of fierce debate, English in America is widely considered to be as relevant today as ever. Wise, witty, and urbane, it has much to teach all students of English.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50214417170705,"sku":"CIN0819562947G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51008196149521,"sku":"NIN9780819562944","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53115997847825,"sku":"CIN0819562947VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0819562947.jpg?v=1751076161"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-richard-ohmann.oembed","provider":"World of Books ","version":"1.0","type":"link"}