{"title":"Rik Riezebos","description":null,"products":[{"product_id":"brand-management-book-rik-riezebos-9780273655053","title":"Brand Management","description":"Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how their brand image could mean the difference between success and failure. Brand Management: A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands.    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