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Written by and for health education specialists, this text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle.New  amp  Key Features of the Fourth Edition:- Includes a new chapter focusing on using social media tools, such as Facebook, twitter, Instagram, Pinterest, Snapchat, texting, blogging, smartphone apps, internet channels (e.g., YouTube), video vines, etc- Incorporates the new CHES competencies throughout the book, so that users understand what to expect in terms of CEHS with each chapter- Each chapter includes key terms, additional resources, interesting \" Did You Know?\"  facts, and a series of \" Community Connections\"  vignettes designed to provide readers with an easy-to-understand, practical application on the concepts presented.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50083765420305,"sku":"CIN1284142175G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50085400084753,"sku":"CIN1284142175VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50247687504145,"sku":"CIN1284142175A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50423406493969,"sku":"GOR010920847","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1284142175.jpg?v=1761387319"},{"product_id":"community-health-education-methods-a-practical-guide-book-robert-j-bensley-9780763755331","title":"Community Health Education Methods: a Practical Guide","description":"The Third Edition of Community Health Education Methods: A Practical Guide teaches students to effectively communicate health education messages and positively influence the norms and behaviors of both individuals and communities. This text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle. The authors explain the essential tools involved in communicating messages to specific audiences, providing readers with a full grasp of the skills necessary in making a difference.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50363525824785,"sku":"CIN0763755338G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51326999855377,"sku":"CIN0763755338VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0763755338.jpg?v=1763475626"},{"product_id":"community-and-public-health-education-methods-a-practical-guide-book-robert-j-bensley-9781284262056","title":"Community and Public Health Education Methods: a Practical Guide","description":"Updated to keep pace with this ever-evolving field, the fifth edition of Community and Public Health Education Methods: A Practical Guide teaches students to effectively communicate health education messages and positively influence the norms and behaviors of both individuals and communities. Written by and for health education specialists, this text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle.Divided into four sections, this well-organized guide begins with a focus on building the foundation for selecting and applying community and public health education methods. It then explores acquiring tools necessary for applying community and public health education and health promotion strategies. Section I examines health communication and media, including exploring social marketing concepts, applying health communication skills, using social media, and exploring digital media strategies. The final section focuses on community and advocacy level methods. Key Features:3 new chapters  Applying a Health Literacy Framework (4); Applying Motivational Interviewing Techniques (7); and Exploring Digital Media Strategies (11)Coverage of the latest industry standards, guidelines, and competencies, including the HESPA I CHES competencies.Wholly revised chapter on legislative advocacyDiscussion of health promotion and various techniques including multi-level and multicomponent interventions.Practical examples throughout, including many on COVID-19 Navigate eBook Access (included with the printed text and available stand-alone) for convenient online and offline access to the enhanced digital text.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51073354989841,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51073355251985,"sku":"NGR9781284262056","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51695320105233,"sku":"CIN1284262057G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51828756349201,"sku":"CIN1284262057VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1284262057.jpg?v=1756707932"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-robert-j-bensley.oembed","provider":"World of Books ","version":"1.0","type":"link"}