{"title":"Roberto J González","description":"\u003cp\u003e0\u003c\/p\u003e","products":[{"product_id":"war-virtually-book-roberto-gonzlez-9780520384767","title":"War Virtually","description":"A critical look at how the US military is weaponizing technology and data for new kinds of warfare—and why we must resist.  War Virtually is the story of how scientists, programmers, and engineers are racing to develop data-driven technologies for fighting virtual wars, both at home and abroad. In this landmark book, Roberto J. González gives us a lucid and gripping account of what lies behind the autonomous weapons, robotic systems, predictive modeling software, advanced surveillance programs, and psyops techniques that are transforming the nature of military conflict. González, a cultural anthropologist, takes a critical approach to the techno-utopian view of these advancements and their dubious promise of a less deadly and more efficient warfare.    With clear, accessible prose, this book exposes the high-tech underpinnings of contemporary military operations—and the cultural assumptions they're built on. Chapters cover automated battlefield robotics; social scientists' involvement in experimental defense research; the blurred line between political consulting and propaganda in the internet era; and the military's use of big data to craft new counterinsurgency methods based on predicting conflict. González also lays bare the processes by which the Pentagon and US intelligence agencies have quietly joined forces with Big Tech, raising an alarming prospect: that someday Google, Amazon, and other Silicon Valley firms might merge with some of the world's biggest defense contractors. War Virtually takes an unflinching look at an algorithmic future—where new military technologies threaten democratic governance and human survival.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49740931006737,"sku":"NGR9780520384767","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51002972111121,"sku":"NIN9780520384767","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":53521306976529,"sku":"NLS9780520384767","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0520384768.jpg?v=1750975846"},{"product_id":"war-virtually-book-roberto-gonzlez-9780520402171","title":"War Virtually","description":"A critical look at how the US military is weaponizing technology and data for new kinds of warfare—and why we must resist.  War Virtually is the story of how scientists, programmers, and engineers are racing to develop data-driven technologies for fighting virtual wars, both at home and abroad. In this landmark book, Roberto J. González gives us a lucid and gripping account of what lies behind the autonomous weapons, robotic systems, predictive modeling software, advanced surveillance programs, and psyops techniques that are transforming the nature of military conflict. González, a cultural anthropologist, takes a critical approach to the techno-utopian view of these advancements and their dubious promise of a less deadly and more efficient warfare.    With clear, accessible prose, this book exposes the high-tech underpinnings of contemporary military operations—and the cultural assumptions they're built on. Chapters cover automated battlefield robotics; social scientists' involvement in experimental defense research; the blurred line between political consulting and propaganda in the internet era; and the military's use of big data to craft new counterinsurgency methods based on predicting conflict. González also lays bare the processes by which the Pentagon and US intelligence agencies have quietly joined forces with Big Tech, raising an alarming prospect: that someday Google, Amazon, and other Silicon Valley firms might merge with some of the world's biggest defense contractors. War Virtually takes an unflinching look at an algorithmic future—where new military technologies threaten democratic governance and human survival.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49750536552721,"sku":"NGR9780520402171","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0520402170.jpg?v=1751326030"},{"product_id":"militarization-book-hugh-gusterson-9781478006237","title":"Militarization","description":"Militarization: A Reader offers an anthropological perspective on militarization's origin and sustained presence as a cultural process in its full social, economic, political, cultural, environmental, and symbolic contexts throughout the world.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49759986942225,"sku":"CIN1478006234VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":52744626274577,"sku":"NIN9781478006237","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1478006234.jpg?v=1761387879"},{"product_id":"militarizing-culture-book-roberto-gonzlez-9781598745603","title":"Militarizing Culture","description":"Militarizing Culture is a rousing critique of the increasing infiltration of military culture into American society by leading cultural commentator. Despite its pervasiveness, Gonzalez insists that warfare is not an inevitable part of human nature, and charts a path toward the decommissioning of culture.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49984904298769,"sku":"CIN1598745603G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51591557775633,"sku":"GOR014339528","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1598745603.jpg?v=1751276888"},{"product_id":"connected-book-roberto-gonzlez-9780520344211","title":"Connected","description":"This is the true story of how, against all odds, a remote Mexican pueblo built its own autonomous cell phone network—without help from telecom companies or the government. Anthropologist Roberto J. González paints a vivid and nuanced picture of life in a Oaxaca mountain village and the collective tribulation, triumph, and tragedy the community experienced in pursuit of getting connected. In doing so, this book captures the challenges and contradictions facing Mexico's indigenous peoples today, as they struggle to wire themselves into the 21st century using mobile technologies, ingenuity, and sheer determination. It also holds a broader lesson about the great paradox of the digital age, by exploring how constant connection through virtual worlds can hinder our ability to communicate with those around us.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50038845341969,"sku":"CIN0520344219G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":53521219682577,"sku":"NLS9780520344211","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0520344219.jpg?v=1750943524"},{"product_id":"zapotec-science-book-roberto-gonzlez-9780292728325","title":"Zapotec Science","description":"Zapotec farmers in the northern sierra of Oaxaca, Mexico, are highly successful in providing their families with abundant, nutritious food in an ecologically sustainable fashion, although the premises that guide their agricultural practices would be considered erroneous by the standards of most agronomists and botanists in the United States and Europe. In this book, Roberto Gonz lez convincingly argues that in fact Zapotec agricultural and dietary theories and practices constitute a valid local science, which has had a reciprocally beneficial relationship with European and United States farming and food systems since the sixteenth century.Gonz lez bases his analysis upon direct participant observation in the farms and fields of a Zapotec village. By using the ethnographic fieldwork approach, he is able to describe and analyze the rich meanings that campesino families attach to their crops, lands, and animals. Gonz lez also reviews the history of maize, sugarcane, and coffee cultivation in the Zapotec region to show how campesino farmers have intelligently and scientifically adapted their farming practices to local conditions over the course of centuries. By setting his ethnographic study of the Talea de Castro community within a historical world systems perspective, he also skillfully weighs the local impact of national and global currents ranging from Spanish colonialism to the 1910 Mexican Revolution to NAFTA. At the same time, he shows how, at the turn of the twenty-first century, the sustainable practices of traditional subsistence agriculture are beginning to replace the failed, unsustainable techniques of modern industrial farming in some parts of the United States and Europe.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50346554949905,"sku":"CIN0292728328G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50807351247121,"sku":"CIN0292728328VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53578178527505,"sku":"CIN0292728328A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0292728328.jpg?v=1752316648"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-roberto-j-gonzlez.oembed","provider":"World of Books ","version":"1.0","type":"link"}