{"title":"Roger Haywood","description":null,"products":[{"product_id":"corporate-reputation-and-brand-the-bottom-line-book-roger-haywood-9780749444082","title":"Corporate Reputation and Brand the Bottom Line","description":"This book gives the reader clear guidance on how to plan and implement effective public relations programmes. Hugely readable and bristling with real-life case studies and candid comment from top exectives around the world.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49560071799057,"sku":"GOR005165203","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0749444088.jpg?v=1751328047"},{"product_id":"public-relations-for-marketing-professionals-book-roger-haywood-9780333684771","title":"Public Relations for Marketing Professionals","description":"Public relations can make or break a company. A well-planned campaign can multiply marketing effectiveness, whilst badly managed public relations can destroy products...or even close companies!  An experienced professional in the field of business communications, Roger Haywood shows how to improve marketing effectiveness through good public relations.  Eminently practical, it provides numerous checklists and countless business examples - a 'must-read' book for any professional or student of marketing or public relations.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49632450445585,"sku":"GOR003697975","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/033368477X.jpg?v=1750696167"},{"product_id":"manage-your-reputation-book-roger-haywood-9780749437947","title":"Manage Your Reputation","description":"A survey showed that, in the US, senior CEOs spent 65 per cent of their time in organized communications. The more successful the company the more time they spent: the CEO is really the senior PR officer. Whether it's investor relations, legal or environmental accountability, ethical issues, employee care or customer service, the media's spotlight will home in on any company that appears to be in breach of its corporate duty. Nobody can hide: the giants and little boys alike must actively manage their reputation. Full of real-life experiences, practical advice and the candid views of top executives, this edition shows how to: build a corporate reputation that becomes the company; avoid disasters that could close the company; win favourable media coverage; recruit the right PR people; set objectives everyone can understand; control the costs of the programme; measure the PR results; and much more.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49647673377041,"sku":"GOR005651091","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0749437944.jpg?v=1751296238"},{"product_id":"managing-your-reputation-book-roger-haywood-9780077077402","title":"Managing Your Reputation","description":"More than ever before, an organization's image and the image of its key decision-makers plays a major role in the success of that organization. The Co-operative Bank's recent advertising campaign which communicated its ethical stance on not investing in environmentally or morally unsound projects is one example of this heightened image awareness. Roger Haywood's book shows that business and business relationships are all about the light communication and this should not be left to chance. Public relations should be managed in the same way as any other valuable asset - with objectives, strategy, planning., control and appraisal of performance. This initiative needs to be lead from the top and this book is aimed at making chief and senior executives use the potential of their reputation to release business success. Includes interviews with chief executives and senior business people such as Lord Hanson, Sir Adrian Cadbury, Sir Denys Henderson (chairman, ICI). Explains the strategic aspects of public relations- what it can and cannot do, how it relates to marketing and advertising.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51774891065617,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51774891196689,"sku":"GOR001831602","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780077077402.jpg?v=1751614036"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-roger-haywood.oembed","provider":"World of Books ","version":"1.0","type":"link"}