{"title":"Roland Marchand","description":null,"products":[{"product_id":"advertising-the-american-dream-book-roland-marchand-9780520058859","title":"Advertising the American Dream","description":"It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? \"Advertising the American Dream\" looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media - radio broadcasts, confession magazines, and tabloid newspapers - Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring \"consumption ethic.\"","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":49866206282001,"sku":"CIN0520058852A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50018275590417,"sku":"GOR010622561","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50052934041873,"sku":"GOR004373873","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50201783566609,"sku":"CIN0520058852VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50291073319185,"sku":"CIN0520058852G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50317081116945,"sku":"GOR009928855","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":53521236853009,"sku":"NLS9780520058859","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0520058852.jpg?v=1750846657"},{"product_id":"creating-the-corporate-soul-book-roland-marchand-9780520087194","title":"Creating the Corporate Soul","description":"Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's lavishly illustrated and carefully researched book tells how large companies such as AT\u0026amp;T and U.S. Steel created their own \"souls\" in order to reassure consumers and politicians that bigness posed no threat to democracy or American values. Marchand traces this important transformation in the culture of capitalism by offering a series of case studies of such corporate giants as General Motors, General Electric, Metropolitan Life Insurance, and Du Pont Chemicals.Marchand examines the rhetorical and visual imagery developed by corporate leaders to win public approval and build their own internal corporate culture. In the \"golden era\" of the 1920s, companies boasted of their business statesmanship, but in the Depression years many of them turned in desperation to forms of public relations that strongly defended the capitalist system. During World War II public relations gained new prominence within corporate management as major companies linked themselves with Main-Street, small-town America. By the war's end, the corporation's image as a \"good neighbor\" had largely replaced that of the \"soulless giant.\" American big business had succeeded in wrapping increasingly complex economic relationships in the comforting aura of familiarity. Marchand, author of the widely acclaimed \"Advertising the American Dream\" (1985), provides an elegant and convincing account of the origins and effects of the corporate imagery so ubiquitous in our world today.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49925980061969,"sku":"GOR009619853","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50762284466449,"sku":"CIN0520087194G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52792902615313,"sku":"CIN0520087194VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0520087194.jpg?v=1751135890"},{"product_id":"advertising-the-american-dream-book-roland-marchand-9780520052536","title":"Advertising the American Dream","description":"Looks at the two decades when advertising discovered ways to play on our anxieties and to promise solace for the masses. 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