{"title":"Sandi Masori","description":null,"products":[{"product_id":"ultimate-guide-to-inflating-your-tradeshow-profits-how-to-increase-branding-reco-book-sandi-masori-9781477677261","title":"The Ultimate Guide To Inflating Your Tradeshow Profits; How to Increase Branding, Recognition, Visibility, Customer Loyalty \u0026 Attract More Attention With BALLOONS!","description":"The Ultimate Guide to Inflating Your Tradeshow Profits, How to Increase Branding, Recognition, Visibility, Customer Loyalty \u0026amp; Attract More Attention With Balloons  is a book for business owners, sales people and anyone else who exhibits or host tradeshows. Author Sandi Masori is unusual in that not only is she a master balloon artist, she is also a certified marketing technologist. In this book, Sandi teaches you how to hire the right balloon company, why balloons can help you get a better ROI (return on investment) from your tradeshow investment, what type of balloons and designs to use for various purposes (for example, when should you use arches, columns or custom sculptures) and even some do-it-yourself tips, tricks, techniques and recipes. Besides discussing the various balloon options, this book provides marketing ideas so you can get the most out of your booth by integrating digital opt-in systems and social media. Most people think of balloons as something fun for birthday parties. That's true. They are also as an essential tool in your marketing arsenal. Here's what Balloon Artist Joette Giardina of Party People Celebration Company in Lakeland, Florida, has to say about The Ultimate Guide to Inflating Your Tradeshow Profits... Just read Sandi Masori's book The Ultimate Guide to Inflating Your Tradeshow Profits- How to Increase Branding, Recognition, Visibility, Customer Loyalty \u0026amp; Attract More Attention; I think that ALL Balloon Professionals should read it to use the information in marketing to Non Balloon Professionals how our services can assist them in creating the WOW that Balloons create for Tradeshows, Grand Openings and more. Its serves as a GREAT resource for All Business Professionals outside of the Balloon industry to use since it educates EVERYONE how to use balloons to assist them in marketing to create a buzz about what they are trying to sell  It helps non balloon professionals know when they can handle a small balloon installation on their own and when it's Better to Hire a Balloon Professional to get the most Bang for their Buck  Here's what Mark Zettler, Publisher of Balloons and Parties Magazine had to say: Here is a valuable book from a balloon dynamo that will help not only the novice decorator with valuable tips, but event and corporate planners who need to step up their event presence. Sandi covers the who, what, when, where and why balloons can make all the difference at your events, trade shows, store openings and lots more. Sandi wears many hats and wears them very well. Her knowledge of SEO is not only impressive but vital in not just the balloon world but for ANY business today. Read on, learn, apply and succeed. A great recipe for success","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49800693252369,"sku":"CIN1477677267G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1477677267.jpg?v=1750955619"},{"product_id":"book-it-book-sandi-masori-9781717823113","title":"Book It!","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49995213832465,"sku":"CIN1717823114G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52106975445265,"sku":"CIN1717823114VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1717823114.jpg?v=1751279331"},{"product_id":"diy-balloon-bible-themes-dreams-book-sandi-masori-9781981311040","title":"The DIY Balloon Bible Themes \u0026 Dreams","description":"Are you looking for a way to decorate an upcoming Gala, Bar Mitzvah, School Event, Anniversary, Quinceanera, Wedding, or just a random themed party just because? In this book, Sandi Masori, America's Top Balloon Expert, shows how to make more than 40 different designs covering 9 different popular party themes. The designs in this book are up to date, tried and true designs that Sandi actually sells to her event clients. These are the most popular designs for galas, anniversaries, milestone birthdays, school events, Bar Mitzvahs, Quinceaneras, weddings and more  Amaze your friends and wow your relatives. In addition to step by step instructions and photos, there is a link to a video for each recipe, so if you learn better by watching, you're covered there too  And did we mention that most of these designs are air-filled? That's right, most of them don't require any helium  Instead they use frames (that you can build- it's in the book), and common air. Be the hit of every party and have fun at the same time. Get your kids or friends involved and make a party out of making the party  IMPORTANT: Please note that the paperback is in black and white. Kindle version is full color, but due to costs, it's not possible to print the paperback in color at this time. The corresponding videos are also full color. Author Sandi Masori, has been in the balloon industry since 1994 and began making educational videos for the industry in 2002. She's authored 5 best-selling books on balloons and has made numerous local, national and international tv appearances talking about balloons and showing what can be done with them. When she's not decorating events with her local balloon company, Balloon Utopia, she's either writing the next book, recording how- to videos at You Tube, or hanging out with her kids.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50187436196113,"sku":"CIN1981311041VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51061386707217,"sku":"NIN9781981311040","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51892302119185,"sku":"CIN1981311041G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52559612608785,"sku":"GOR011882889","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1981311041.jpg?v=1750728252"},{"product_id":"diy-balloon-hat-bible-book-sandi-masori-9781517370299","title":"The DIY Balloon Hat Bible","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51209492562193,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51209494003985,"sku":"NIN9781517370299","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1517370299.jpg?v=1751086477"},{"product_id":"book-it-book-sandi-masori-9781798155615","title":"Book It!","description":"How many times have you thought I should write a book? 80% of people say that they would like to write a book, but very few actually do. Writing a book is the ultimate way to establish your business expertise and get yourself recognized as the industry expert and thought leader. It can also lead to getting booked in the media, for speaking engagements and bring in a higher quality clientele. In this book Sandi shares easy steps to get past the overwhelm and make your book a reality, and she interviews other authors on how they wrote their first book and what impact that book had on their business and life.This second edition has been updated to reflect changes in the self-publishing landscape and new trends.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51480933630225,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51480934121745,"sku":"CIN1798155613G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1798155613.jpg?v=1751026859"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-sandi-masori.oembed","provider":"World of Books ","version":"1.0","type":"link"}