{"title":"Scott Mckain","description":"\u003cp\u003eDive into the world of Scott McKain and unlock the secrets of creating a customer-centric culture. Explore insightful strategies for business success and discover how to stand out in today's market.\u003c\/p\u003e","products":[{"product_id":"iconic-book-scott-mckain-9781948677066","title":"ICONIC","description":"Named by Forbes Inc. as one of the Top Ten business books of 2018. Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time. What if merely 'standing out' from your competition isn't enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being distinctive in the marketplace used to be the pinnacle of success. In today's global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention -- and customers -- is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. In his new book, ICONIC, award-winning author and speaker Scott McKain examines what an iconic organization or leader is -- and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as: - Go negative for greater success - Do not 'under-promise\/over-deliver' - Quit selling your products and services ICONIC is filled with insightful advice and practical examples. It's not a book merely expressing an unproven, unrealistic theory. ICONIC teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status. And, the examples used are not merely another recitation of praise for Starbucks, Apple, Google, Southwest, and Amazon. You will discover the only two factors upon which customers and employees judge your organization. You'll meet and learn from the millionaire chimney sweep...the valet parking attendant building an iconic craft brewery...the single store steakhouse in the Midwest with higher revenue than New York City's famed Tavern on the Green...and many more. ICONIC delivers powerful, practical, and precise steps for anyone from a Fortune 500 CEO to a solo-entrepreneur. From major industries to network marketing, there are critical insights awaiting you in ICONIC. The goal of this book is to is to help you and your organization achieve iconic status through sound research and practical wisdom. After reading ICONIC, you will be ready to take your business to the highest level.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49580599410961,"sku":"GOR010641573","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49752564039953,"sku":"NGR9781948677066","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49939238289681,"sku":"CIN1948677067G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50112063504657,"sku":"CIN1948677067VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1948677067.jpg?v=1751447720"},{"product_id":"create-distinction-book-scott-mckain-9781608324262","title":"Create Distinction","description":"Have you taken your business from good to great, only to find that \"great\" still isn't cutting it? Are you making all the right moves in your career and still not receiving the recognition you have earned? Why do companies like Apple get all the attention, when you have difficulty getting anyone to focus on your efforts? In our homogenized world, companies in every sectorfrom big-box retail to financial services; from fast food to entrepreneursappear more and more alike, as do the tweets and LinkedIn pages of professionals across the country. But if people see you or your company as nothing more than a carbon copy of the competition, how can you expect to attract attention? Scott McKain's original approach to this problem, first captured in his book Collapse of Distinction , was conceived and written in the direct aftermath of the 2008 financial meltdown. His forceful case for the importance of distinctionfinding success by setting yourself apart from the crowdresonated with thousands of readers. To reflect the changing reality since that book's publicationand to incorporate new research and up-to-date examplesMcKain, an internationally recognized expert on business distinction, has retitled and revised it as Create Distinction . Within these updated pages (including one entirely new chapter) you'll find a potent cure for similarity and uniformitythe primary killers of businesses and careers. In engaging, story-filled prose, McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out. Whether you're in the \"C-suite\" of a multinational company or just vying for your next promotion, you'll learn how to rise above the fray and make your work unmistakable. With this practical advice, you'll feel confident stepping up from the competitionand toward success.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49657135857937,"sku":"GOR008009912","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50115389948177,"sku":"GOR005680733","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50126243889425,"sku":"CIN1608324265G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51327979651345,"sku":"CIN1608324265VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1608324265.jpg?v=1751423532"},{"product_id":"ultimate-customer-experience-book-scott-mckain-9781637632123","title":"The Ultimate Customer Experience","description":"In The Ultimate Customer Experience, Scott McKain, award-winning speaker and author, reveals the five steps for connecting with customers in today's changing workplace. When was the last time you were a customer and received the Ultimate Customer Experience? Can you even remember? I've received great service from companies that I know didn't give a damn about my business. You have, too, I'll wager. How did that happen? Here is one possible answer: an individual cared about customers and overcame the obvious deficiencies in their organization's inferior approach and lack of values. There are five fundamental aspects to create the Ultimate Customer Experience for the clients and prospects you deal with every single day. Even during this post-pandemic period as we come to grips with -- and try to learn how -- business has been changed forever, the level at which we connect with customers has never been more important. The five steps to creating an Ultimate Customer Experience are: 1. Don't Make It Right . . . GET It Right! 2. Make a Great Impression 3. Serve with Empathy 4. Connect with Emotion 5. Take Personal Responsibility If your company gave you this book, it means they are committed to improving the experiences you create for customers and colleagues. No organization invests in an activity -- or asks their employees to invest in an activity -- in which they had little interest. Your company believes that you are its most important asset! If you are investing your own resources reading this book, that means you're taking the most important step any of us can ever take -- a step toward personal growth. You wouldn't read this book if all you want to do is tread water and remain the same. You must take personal responsibility for how you engage your customers -- let me show you how.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49749461401873,"sku":"NGR9781637632123","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50397314285841,"sku":"CIN1637632126G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51041492500753,"sku":"NIN9781637632123","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53025568784657,"sku":"CIN1637632126VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53439095931153,"sku":"GOR014921255","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1637632126.jpg?v=1751431443"},{"product_id":"what-customers-really-want-book-scott-mckain-9780785211983","title":"What Customers Really Want","description":"Telling the gripping story of the mercy ships of the Second World War, this is the first book to identify and describe in detail all the ships engaged in the repatriation of wartime diplomats, civilians, and prisoners \u003cbr\u003e Behind the scenes during the Second World War, agreements were negotiated for wounded or gravely ill prisoners and Protected Personnel diplomats, clergy, civilians, and alien internees to be safely exchanged, a little-known dimension of the war. Conducted under the International Red Cross and neutral intermediaries, exchanges were arranged individually between Allied nations and the Axis belligerents. A group of 50 ships, in special livery, were uniquely engaged in this highly dangerous work, sailing through hostile waters alone and undefended, and conspicuously illuminated at night. Constantly at risk of attack by submarine and aircraft, their safety depended on the transmission and receipt of safe passage commands to the armed units in their paths. This book describes these special ships and details the exchange operations they took part in.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50001724866833,"sku":"CIN0785211985G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51391785107729,"sku":"GOR014252478","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52812488147217,"sku":"CIN0785211985VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0785211985.jpg?v=1750702419"},{"product_id":"what-customers-really-want-book-scott-mckain-9780785288367","title":"What Customers Really Want","description":"This book is part of the TREDITION CLASICS series. The creators of this series are united by passion for literature and driven by the intention of making all public domain books available in printed format again - worldwide. At tredition we believe that a great book never goes out of style. Several mostly non-profit literature projects provide content to tredition. To support their good work, tredition donates a portion of the proceeds from each sold copy. As a reader of a TREDITION CLASICS book, you support our mission to save many of the amazing works of world literature from oblivion.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50202153910545,"sku":"CIN0785288368G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51333249433873,"sku":"CIN0785288368VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":52972942000401,"sku":"CIN0785288368A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0785288368.jpg?v=1750745487"},{"product_id":"all-business-is-show-business-book-scott-mckain-9780785206088","title":"All Business is Show Business","description":null,"brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50291659112721,"sku":"CIN0785206086VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0785206086.jpg?v=1751296151"},{"product_id":"7-tenets-of-taxi-terry-how-every-employee-can-create-and-deliver-the-ultimate-cu-book-scott-mckain-9780071822152","title":"7 Tenets of Taxi Terry: How Every Employee Can Create and Deliver the Ultimate Customer Experience","description":"Inspired by the Ideas and Insight of Taxi Terry…The Best Guide to Customer Service You Will Ever ReadNo matter who you are, what you do, where you work, or how much money you make, you can learn a lot from a cab driver--especially when it is Taxi Terry, a successful self-starting entrepreneur who combines passion with effort and skill to create distinction in his job and in his life.  Bestselling author and Hall of Fame speaker Scott McKain was so impressed by Terry's joyful approach to customer service, he incorporated the driver's inspiring personal philosophy and uplifting advice into hisbusiness speeches at corporate events--with stunning success.  These are the 7 Tenets of Taxi Terry:  Set high expectations--then, exceed them!Delivering what helps the customer . . . helps you.Customers are people--so, personalize the experience.Think logically--then act creatively and consistently.Make the customer the star of your show!Help your customers to come back for more.Creating joy for your customer will make your work--and life--more joyful!   If you want to be more than just a job title, Taxi Terry will inspire you to be better at what you do and become the best in your field. You'll find step-by-step strategies for each of the seven tenets, with actionable solutions that can be applied to an endless range ofworkplace problems. Also, with a special focus on \"internal customers\"--the people you rely on every day within your own company--the book addresses one of the most destructive issues in business today: employee disengagement. Using the same techniques that win over customers, you can actively engage coworkers, clients, and colleagues more effectively. In other words, everybody wins.  7 Tenets of Taxi Terry is your road map to an extraordinary journey--full of wonderful encounters and mutually rewarding experiences--that will take you anywhere you want to go.  PRAISE FOR 7 TENETS OF TAXI TERRY:\"Scott McKain is a great storyteller and Taxi Terry delivers: it provides you what you need to know and do to provide your customers the kind of experience that will delight them and keep them coming back for more.\" -- Mark Sanborn, author of The Fred Factor and CEO of Sanborn and Associates  \"McKain clearly shows again why he is the master at teaching companies how they can out-market, out-sell, and out-service their competition.\" -- Dr. Tony Alessandra, author of The Platinum Rule and The NEW Art of Managing People  \"McKain shows you how to consistently deliver a level of service that makes you and your business distinctive in the hearts and minds of your customers. You will want every person in your company to read this bookand apply its lessons.\" -- Randy G. Pennington, author of the award-winning bestseller Make Change Work  \"This book is another masterpiece from the brilliant business mind of Scott McKain.\" -- Patricia Fripp, CSP, CPAE, former president of the National Speakers Association and a leading executive speech coach  \"I have loved the story of Taxi Terry every time I've heard Scott tell it. It's entertaining, funny, and always a crowd pleaser. In this great book, Scottgives you a chance to go deeper into the story and learn the lessons you need to deliver a great customer service experience.\" -- Larry Winget, television personality and six-time bestselling author of Grow a Pair and Shut Up, Stop Whining, and Get a Life!","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50343665238289,"sku":"CIN0071822151G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51155438928145,"sku":"CIN0071822151VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53623150575889,"sku":"CIN0071822151A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0071822151.jpg?v=1750693533"},{"product_id":"all-business-is-still-show-business-book-scott-mckain-9781542858038","title":"ALL Business is STILL Show Business","description":"In this hyper-competitive, globally connected world, how do organizations and individual professionals stand out from the competition and engage their customers? ALL Business is STILL Show Business reveals that the secrets and standards of the entertainment industry are exactly what every business in any industry needs to create distinction. Fifteen years ago, the original ALL Business is Show Business offered a groundbreaking look at how to earn standing ovations from customers and employees in a rapidly changing marketplace. In this new reboot from the original edition, we realize that in a time where a former reality television star is now President of the United States -- and movies are a significant part of our nation's exports -- this principle has never been more applicable, or critical, for organizational and individual success. This is NOT about fluff, comedy, or flash. It's a serious business book about a solid business philosophy that can make the difference for you and your organization. You'll learn how the entertainment industry creates a powerful emotional connection with its customers; how they take a product that is not successful and turn it into a blockbuster, how they ensure repeat and referral business -- and how you can do the same. From the author of a book named by several major newspapers -- including the Miami Herald -- as one of the ten best business books of the year, comes new and important insights that will significantly influence and impact you...and your organization. Because, ALL Business is STILL Show Business","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50388322550033,"sku":"CIN1542858038G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":52752128082193,"sku":"NIN9781542858038","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1542858038.jpg?v=1751407351"},{"product_id":"collapse-of-distinction-book-scott-mckain-9781595551856","title":"The Collapse of Distinction","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50394132283665,"sku":"CIN1595551859G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53194808983825,"sku":"CIN1595551859VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1595551859.jpg?v=1751309895"},{"product_id":"what-customers-really-want-book-scott-mckain-9788131719701","title":"What Customers Really Want","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51682416951569,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51682417279249,"sku":"GOR014348419","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/8131719707.jpg?v=1750731441"},{"product_id":"beyond-distinction-book-scott-mckain-9781394387823","title":"Beyond Distinction","description":"Sustainably transform your company into a long-term authority in its industry   In Beyond Distinction: How Leaders Create Organizations That Transcend the Turbulent AI-Driven Marketplace, leadership expert Scott McKain delivers an exciting and practical discussion of how organizations and leaders can move past short-term differentiation from competitors and realize sustainable transformation in a fast, evolving, AI-driven world. The author offers a comprehensive, long-term alternative to short-term business “strategy.”   Beyond Distinction demonstrates how to stop differentiation decline, master new AI tools, and stay relevant even during rapid technological change. You’ll discover how to connect deeply with customers and build real relationships, as well as how to attract (and retain) top talent even as other companies do their best to poach your best people.   Inside the book:     Effective techniques for overcoming competitor copying Strategies to make distinction part of your company’s core identity Key metrics to create and track so you can measure the impact of your newfound focus on distinction   Perfect for executives and business leaders interested in future-proofing their organizations and building a sustainable competitive advantage, Beyond Distinction contains a values-driven framework that will quickly become required reading for all professionals in leadership positions.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":52496972939537,"sku":"NGR9781394387823","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53096257847569,"sku":"NIN9781394387823","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781394387823.jpg?v=1771496927"},{"product_id":"7-tenets-of-taxi-terry-pb-book-scott-mckain-9781265784737","title":"7 Tenets of Taxi Terry (PB)","description":"Inspired by the Ideas and Insight of Taxi Terry…The Best Guide to Customer Service You Will Ever ReadNo matter who you are, what you do, where you work, or how much money you make, you can learn a lot from a cab driver--especially when it is Taxi Terry, a successful self-starting entrepreneur who combines passion with effort and skill to create distinction in his job and in his life.  Bestselling author and Hall of Fame speaker Scott McKain was so impressed by Terry's joyful approach to customer service, he incorporated the driver's inspiring personal philosophy and uplifting advice into his business speeches at corporate events--with stunning success.  These are the 7 Tenets of Taxi Terry:    Set high expectations--then, exceed them! Delivering what helps the customer . . . helps you. Customers are people--so, personalize the experience. Think logically--then act creatively and consistently. Make the customer the star of your show! Help your customers to come back for more. Creating joy for your customer will make your work--and life--more joyful!  If you want to be more than just a job title, Taxi Terry will inspire you to be better at what you do and become the best in your field. You'll find step-by-step strategies for each of the seven tenets, with actionable solutions that can be applied to an endless range of workplace problems. Also, with a special focus on \"internal customers\"--the people you rely on every day within your own company--the book addresses one of the most destructive issues in business today: employee disengagement. Using the same techniques that win over customers, you can actively engage coworkers, clients, and colleagues more effectively. In other words, everybody wins.  7 Tenets of Taxi Terry is your road map to an extraordinary journey--full of wonderful encounters and mutually rewarding experiences--that will take you anywhere you want to go.  PRAISE FOR 7 TENETS OF TAXI TERRY:  \"Scott McKain is a great storyteller and Taxi Terry delivers: it provides you what you need to know and do to provide your customers the kind of experience that will delight them and keep them coming back for more.\" -- Mark Sanborn, author of The Fred Factor and CEO of Sanborn and Associates  \"McKain clearly shows again why he is the master at teaching companies how they can out-market, out-sell, and out-service their competition.\" -- Dr. Tony Alessandra, author of The Platinum Rule and The NEW Art of Managing People  \"McKain shows you how to consistently deliver a level of service that makes you and your business distinctive in the hearts and minds of your customers. You will want every person in your company to read this book and apply its lessons.\" -- Randy G. Pennington, author of the award-winning bestseller Make Change Work  \"This book is another masterpiece from the brilliant business mind of Scott McKain.\" -- Patricia Fripp, CSP, CPAE, former president of the National Speakers Association and a leading executive speech coach  \"I have loved the story of Taxi Terry every time I've heard Scott tell it. It's entertaining, funny, and always a crowd pleaser. In this great book, Scott gives you a chance to go deeper into the story and learn the lessons you need to deliver a great customer service experience.\" -- Larry Winget, television personality and six-time bestselling author of Grow a Pair and Shut Up, Stop Whining, and Get a Life!","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":52747662459153,"sku":"NIN9781265784737","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781265784737.jpg?v=1763531234"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-scott-mckain.oembed","provider":"World of Books ","version":"1.0","type":"link"}