{"title":"Scott Weintraub","description":null,"products":[{"product_id":"results-book-scott-weintraub-9781599325071","title":"RESULTS","description":"Disruption creates opportunity for those who embrace change. New winners and losers will emerge. This book will help you and your companies thrive in the age of disruption and navigate a changing environment.    The informational and technological revolutions have forever changed the practice of medicine. We analyze data in a flash and marketers deliver it with pinpoint accuracy at just the right moment. When patients put their trust in our brands and place their lives in our hands, marketers have to quickly analyze the data accessible to us so we can deliver the right information at the right time, all while navigating the complexities of industry regulations. Timely messaging through the patient journey provides marketers today with an unprecedented opportunity. We must capitalize on this opportunity in order to stay relevant and profitable in the changing landscape. Results shows you the biggest trends happening now so you can be heard above the noise, deliver meaningful value, and build real brand loyalty to drive your pharmaceutical and healthcare marketing far into the future. This book is essential reading for developers, manufacturers, and marketers of pharmaceutical and healthcare companies as well as the agencies, partners, publishers, suppliers and other service providers that support them in their marketing efforts.   Authors RJ Lewis, Scott Weintraub, Brad Sitler, Joanne McHugh, and Roger Zan each share key insights into the growing trends in healthcare that you need to understand in order to better market your products. Join them at the front line as they speak to over a dozen executives of global pharmaceutical manufacturing companies to hear the technology, regulation, and the ever-shifting marketing challenges they see in front of them that could spell big opportunities for your company.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50393303515409,"sku":"CIN1599325071G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52128731103505,"sku":"NLS9781599325071","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1599325071.jpg?v=1751181799"},{"product_id":"juan-luis-martinez-s-philosophical-poetics-book-scott-weintraub-9781611486070","title":"Juan Luis Martinez's Philosophical Poetics","description":"Juan Luis Mart nez's Philosophical Poetics is the first English-language monograph on this Chilean visual artist and poet (1942-1993). It has two principal aims: first, to introduce Mart nez's poetry and radical aesthetics to English-speaking audiences, and second, to carefully analyze key aspects of his literary production. The readings undertaken in this book explore Mart nez's intricate textual formalisms, the self-effacement that characterizes his poetry, and the tension between his local (Latin American, Chilean) aspect and the cosmopolitanism or transnationalism that insists on the global relevance of his work. Through his artistic engagement with a number of esoteric concepts-for example, his recuperation of pataphysical logic and Oulipian combinatorics, mathematical reasoning, Eastern thought, and the historical avant-gardes-Mart nez creates a rigorous quasi-system of citation and erasure that is a philosophical poetics as well as a poetic philosophy. Juan Luis Mart nez's Philosophical Poetics thus addresses all major publications by this groundbreaking Chilean artist and poet in order to read his difficult, experimental texts by focusing on the tension he creates between philosophical, political, literary, and scientific discourses.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52137665069329,"sku":"NLS9781611486070","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781611486070.jpg?v=1757558534"},{"product_id":"latin-american-digital-poetics-book-scott-weintraub-9783031264245","title":"Latin American Digital Poetics","description":"Latin American Digital Poetics seeks to take the pulse of emergent poetic forms whose history is entangled with the computational and its AI dreams and achievements.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52150633529617,"sku":"NLS9783031264245","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783031264245.jpg?v=1757610735"},{"product_id":"latin-american-technopoetics-book-scott-weintraub-9781138322073","title":"Latin American Technopoetics","description":"Latin American Technopoetics: Scientific Explorations in New Media analyzes the ways in which poetry and multimedia installations by six prominent poets and artists engage, and in turn are engaged by, scientific discourses.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52616254390545,"sku":"NLS9781138322073","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138322073.jpg?v=1761526660"},{"product_id":"la-futuridad-absoluta-de-vicente-huidobro-book-scott-weintraub-9781945234484","title":"La La Futuridad Absoluta De Vicente Huidobro","description":"La aproximaci n del presente libro apunta a entablar una conversaci n con, y posteriormente, responder a, un movimiento hecho desde la absoluta modernidad hasta una absoluta futuridad de los proyectos textuales del poeta chileno Vicente Huidobro (1893-1948). Los escritos huidobrianos son continuamente contempor neos en un sentido extremo y urgente, e invitan a constantes reinterpretaciones y recontextualizaciones, tal como es el caso de los trece ensayos incluidos en este estudio.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53187570925841,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53187571187985,"sku":"NIN9781945234484","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781945234484.jpg?v=1772393236"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-scott-weintraub.oembed","provider":"World of Books ","version":"1.0","type":"link"}