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Mini-cases and real-life study and business examples integrated throughout the book.    ‭‭Support for distance learning students and extended coverage of issues relating to EFL and  ‭ESL students.‭    Visit the companion website at www.pearsoned.co.uk\/cameron for worksheets and self-assessment  ‭exercises.    ‭Sheila Cameron has worked for the Open University Business ‭School since its inception. She has been involved in its MBA ‭programme since its earliest design stages in a variety of roles, ‭including a period as MBA Director. 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