{"title":"Simon Mccrum","description":null,"products":[{"product_id":"perfect-partner-book-simon-mccrum-9781914066733","title":"The Perfect Partner","description":"If you've made it to Partner, or you're determined to become one, what are the key qualities and strengths required of a Partner in a modern-day law firm?   In The Perfect Partner, former Managing Partner and law firm management consultant Simon McCrum examines what makes a Perfect Partner from the viewpoint of numerous key stakeholders, including clients, colleagues, and the business itself. Detailing the characteristics and behaviours that a Partner needs, the book digs deep into a Partner's commercial contribution to the business, their relationships with staff and other Partners, business development, accountability, compliance, and much more. And all under the central umbrella of making a profit and growing a business.    Working through the layers of value (or destruction) that a Partner can bring, Simon arrives at a surprising conclusion. Measurable things count, but other more human things count more. If that law firm rocket is going to take off, and prove able to shoot for the stars, each Partner - and all the Partners together - need to focus unequivocally on a 'magic ingredient' to make the firm unstoppable.    Based on 35 years as a lawyer, Partner, and legal sector management consultant (including his time as Managing Partner during the credit crunch), Simon brings his extensive experience, wisdom, and insights to bear in The Perfect Partner. The book also includes interviews with legal professionals at every level.    Have you got what it takes to be a Perfect Partner? And, just as importantly, have your Partners got the right stuff, too?    About Simon McCrum: Simon McCrum qualified as a commercial lawyer in 1990 at Pannone in Manchester, and during his time at the firm, his role evolved from fee-earner into wider positions including Head of various teams, Marketing Partner, Director of Business Development, Equity Partner, and part of the Management Team at the 1,000 person firm. In 2007, Simon became Managing Partner at a full-service Top 200 law firm in Oxford, Darbys Solicitors. The firm made a trading loss in 2007, but after going a long way backwards - and experiencing the 2008 Credit Crunch - the firm emerged to be the country's fastest-growing law firm and was acquired by Knights in 2016. Simon subsequently exited to form McCrum Consulting and the McCrum Training Academy to help the business performance and growth of law firms, teams, and lawyers. Simon helps partners, teams, and firms to secure ongoing growth in a safe, sustainable way.  Simon is the author of the Law Firm Management and Leadership Trilogy of which this book forms part, along with The Perfect Legal Business and The Perfect Lawyer.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51717909512465,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51717910135057,"sku":"NGR9781914066733","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1914066731.jpg?v=1751186678"},{"product_id":"perfect-legal-business-book-simon-mccrum-9781914066726","title":"The Perfect Legal Business","description":"What if a law firm's sustained success isn't about billing more and more hours, but shaping its structure, approach, and attitude differently?  In The Perfect Legal Business, former Managing Partner and law firm management consultant Simon McCrum unlocks a fresh framework for the modern legal firm, built around a number of key pillars including: intelligent client selection, proactive client care, purposeful senior and middle management, higher pricing for a higher level of service, lawyer inputs (not outputs), and the importance of cash to the business - all brought together into a powerful force by the glue that is leadership.   This book invites you to dig deep into law firm management as a constant and fluid problem-solving enterprise - one driven by lawyers at all levels - that seeks to change the fortunes and destinies of law firms, their owners, their people, and their clients.   Whether you are part of a small legal firm or a large Top 50 organisation, the themes explored in The Perfect Legal Business arm you with the outlook, examples, and reasoning that lead to smarter decisions and wide-ranging law firm growth. These things work, as has been proven repeatedly in law firms of all sizes with which Simon has worked.   Note: This book is the updated edition of The Perfect Legal Business, originally published in 2020. It is the sister book to The Perfect Lawyer and contains extensive material that crosses both titles. If you already have a copy of The Perfect Lawyer or, indeed, the first edition of The Perfect Legal Business, you will not need this one.     The first edition has sold thousands of copies in over 50 countries, and this edition includes Simon's very latest thinking on how to best secure fast and sustainable profit-rich and cash-rich growth in law firms, borne from the further experience he gains each year as he works with law firms around the world.    About Simon McCrum: Simon McCrum qualified as a commercial lawyer in 1990 at Pannone in Manchester, and during his time at the firm, his role evolved from fee-earner into wider positions including Head of various teams, Marketing Partner, Director of Business Development, Equity Partner, and part of the Management Team at the 1,000 person firm. In 2007, Simon became Managing Partner at a full-service Top 200 law firm in Oxford, Darbys Solicitors. The firm made a trading loss in 2007, but after going a long way backwards - and experiencing the 2008 Credit Crunch - the firm emerged to be the country's fastest-growing law firm and was acquired by Knights in 2016. Simon subsequently exited to form McCrum Consulting and the McCrum Training Academy to help the business performance and growth of law firms, teams, and lawyers. Simon helps partners, teams, and firms to secure ongoing growth in a safe, sustainable way.  Simon is the author of the Law Firm Management and Leadership Trilogy of which this book forms part, along with The Perfect Lawyer and The Perfect Partner.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51717929697553,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51717930058001,"sku":"NGR9781914066726","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1914066723.jpg?v=1751379959"},{"product_id":"perfect-lawyer-book-simon-mccrum-9781914066719","title":"The Perfect Lawyer","description":"In The Perfect Lawyer, former Managing Partner and law firm management consultant Simon McCrum deep dives into what makes a perfect lawyer in a perfect legal business. It is someone who does a great job from the clients perspective but also does a great job from their law firms  and they are very different things.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51717937824017,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51717938381073,"sku":"NGR9781914066719","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1914066715.jpg?v=1750965066"},{"product_id":"perfect-lawyer-book-simon-mccrum-9781915855404","title":"The Perfect Lawyer","description":"\u003cp\u003eWhat makes a perfect lawyer? To start answering this question, we need to use a classic lawyer approach - it depends \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eThe Perfect Lawyer\u003c\/em\u003e, former Managing Partner and law firm management consultant Simon McCrum deep dives into what makes a perfect lawyer in a perfect legal business. It is someone who does a great job from the client's perspective but also does a great job from their law firm's - and they are very different things. When combined effectively, such lawyers not only change their clients' lives, but also the destiny of the legal business they work in, and the lives of themselves and their colleagues.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe perfect lawyer's attributes include making a material commercial contribution to the business, which is wider than just billing. They need to be self-aware and to exhibit leadership behaviours. They see clients as clients rather than just as cases, and they are an active member of a team where everyone is rowing in the same and right direction. A perfect lawyer is intolerant of inefficiency on their part, and they are determined to secure maximum value for both the client (in terms of the experience and the outcome) and for the business (in terms of profit and cash and pride) in return for their expertise and passion.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you are part of a large legal firm or a small one, the themes explored in \u003cem\u003eThe Perfect Lawyer \u003c\/em\u003eexamine the symbiosis between a law firm's team members and the organisation, as they both evolve into higher-earning and more effective entities.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Perfect Lawyer\u003c\/em\u003e is the culmination of the many things that Simon has seen repeatedly in law firms of all sizes. 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If you already have a copy of \u003cem\u003eThe Perfect Legal Business \u003c\/em\u003eor, indeed, the first edition of \u003cem\u003eThe Perfect Lawyer\u003c\/em\u003e, you will not need this one.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAbout Simon McCrum: \u003c\/strong\u003e Simon McCrum qualified as a commercial lawyer in 1990 at Pannone in Manchester, and during his time at the firm, his role evolved from fee-earner into wider positions including Head of various teams, Marketing Partner, Director of Business Development, Equity Partner, and part of the Management Team at the 1,000 person firm. In 2007, Simon became Managing Partner at a full-service Top 200 law firm in Oxford, Darbys Solicitors. The firm made a trading loss in 2007, but after going a long way backwards - and experiencing the 2008 Credit Crunch - the firm emerged to be the country's fastest-growing law firm and was acquired by Knights in 2016. 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