{"title":"Stefan Engeseth","description":null,"products":[{"product_id":"sharkanomics-2-book-stefan-engeseth-9789814868259","title":"Sharkanomics 2","description":"Sharks are nature's most revered and feared killing machines. But if you study the behaviour of sharks, you will learn they are also highly strategic and efficient in the way they survive and thrive in nature's competitive environment. Inspired by the shark's evolved (over 420 million years) instincts and strategic moves, this book provides businesses with 10 ways on how to attack the market leaders, and take market share, in your sector.\"Move or Die\", \"Strike Unpredictably\", \"Timing is the Key\", \"Spread Panic\" - these are some of the key ways to make shark food out of market leaders. Building on the success of the first edition of Sharkonomics (2012), this expanded and updated edition provides an inspiring perspective on competing in business and how companies of any size can create a presence for themselves in their market. \"Stefan not only uses the 'shark' metaphor but has actually swam in shark waters to absorb the drama of life and death. He describes the attack stratagems of a shark but respects the intended victims enough to show how they can defend themselves. A stimulating read!\" -- Philip Kotler, Kellogg School of Management, Northwestern University.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49755094319377,"sku":"NGR9789814868259","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9814868256.jpg?v=1751033303"},{"product_id":"fall-of-pr-the-rise-of-advertising-book-stefan-engeseth-9789163307775","title":"The Fall of PR \u0026 the Rise of Advertising","description":"Move business forward and drag Top Management along with you  Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged. When Ries argued that advertising just wasn't working any more, he had struck a nerve. Advertising was simply not changing with the times. Half a decade later, things have come full circle. PR is now finding its credibility in the intensive care unit. Stefan Engeseth gives the PR business the same treatment. The Fall of PR \u0026amp; the Rise of Advertising, with a foreword by Al Ries, analyses the enormous changes in the media landscape in PR, advertising and everything in between. Stefan Engeseth's books, Detective Marketing and ONE, have firmly established him as one of today's most refreshing business thinkers. In his latest book, The Fall of PR \u0026amp; the Rise of Advertising, he shows how advertising has redefined itself and re-emerged as a force to be reckoned with. Written in his trade mark, funny, original and provocative style, the book adds whole new dimensions to the business world.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49910302998801,"sku":"CIN9163307774VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49910883647761,"sku":"CIN9163307774G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51067270037777,"sku":"NIN9789163307775","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52480599326993,"sku":"NLS9789163307775","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9163307774.jpg?v=1751352582"},{"product_id":"detective-marketing-book-stefan-engeseth-9789163113895","title":"Detective Marketing","description":"Some really good examples of business metaphors TOMPETERS  There are a number of good ways to get an idea. Sleep on it, go for a walk or read Stefan Engeseth's new book. The sleeping and walking ways will be greatly enhanced if you read Detective Marketing first. AL RIES, CHAIRMAN, RIES \u0026amp; RIES In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. CLAES ANDREASON, DIRECTOR, ABSOLUT AKADEMI, THE ABSOLUT COMPANY Straightforward thinking. It's thought provoking. He's taking the Pepper's One-to-One philosophy a step forward. BRAND REPUBLIC Totally crap    ANONYMOUS CRITIC ABOUT THE BOK: This book is base on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales. Creativity, however, knows no boundaries. No matter what your profession is, Detective Marketing can help you grow. ABOUT THE AUTHOR: Stefan Engeseth has been called everything from consultant to chaos pilot. A well known lecturer and writer, Stefan has built a solid reputation as a sort of 'Jonathon Livingston Seagull' of the business world. Over the years, he has worked with such diverse companies as Letsbuyit.com and the Swedish Postal Service. He has held over 500 lectures and workshops internationally at corporations and academic institutions attended by the University of Stockholm, Pace University (New York), IU, IR, BMW, J Walter Thompson, Leo Burnett, Daimler Chrysler, Ericsson, Berghs School of Communication, Public Relations and Pharmacia Corporation. He has also taken part in the Oresund Consulate's reference group on the Oresund bridge between Sweden and Denmark - one of the largest projects of its kind in Europe. He writes articles for international business magazines.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51182603075857,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51182607106321,"sku":"NIN9789163113895","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52136114192657,"sku":"NLS9789163113895","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9163113899.jpg?v=1751066054"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-stefan-engeseth.oembed","provider":"World of Books ","version":"1.0","type":"link"}