{"title":"Stephan Sorger","description":null,"products":[{"product_id":"marketing-analytics-book-stephan-sorger-9781481900300","title":"Marketing Analytics","description":"\u003cp\u003e\u003cstrong\u003eMarketing Analytics: Strategic Models and Metrics\u003c\/strong\u003e offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.\u003c\/p\u003e \u003cp\u003eThe book contains a wealth of information on marketing analytics: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eAlmost 500 pages of text, covering a wide variety of decision models and metrics\u003c\/li\u003e \u003cli\u003eNearly 400 figures, including diagrams, tables, and charts\u003c\/li\u003e \u003cli\u003eStep-by-step instructions on market segmentation, conjoint analysis, and other techniques\u003c\/li\u003e \u003cli\u003eCurrent examples demonstrating how organizations are applying models and metrics\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe list of chapters below includes a sample of the topics: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 1. Introduction\u003c\/strong\u003e - Introduction to marketing analytics\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 2. Market Insight\u003c\/strong\u003e - Market sizing and trend analysis\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 3. Market Segmentation\u003c\/strong\u003e - Segment identification, analysis, and strategy\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 4. Competitive Analysis\u003c\/strong\u003e - Competitor identification, analysis, and strategy\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 5. Business Strategy\u003c\/strong\u003e - Analytics-based strategy selection\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 6. Business Operations\u003c\/strong\u003e - Forecasting, predictive analytics, and data mining\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 7. Product and Service Analytics\u003c\/strong\u003e - Conjoint analysis and product\/service metrics\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 8. Price Analytics\u003c\/strong\u003e - Pricing techniques and assessment\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 9. Distribution Analytics\u003c\/strong\u003e - Analytics-based channel evaluation and selection\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 10. Promotion Analytics\u003c\/strong\u003e - Promotion budget estimation and allocation\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 11. Sales Analytics\u003c\/strong\u003e - Metrics for sales, profitability, and support\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eChapter 12. Analytics in Action\u003c\/strong\u003e - Pivot tables and data-driven presentations\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEdition: First Edition, Version 1.1, introduced November 2013. Revision 1.1 incorporates minor corrections and edits. It retains the same layout as the original release (First Edition, Version 1.0). See StephanSorger.com for a complete record of all changes.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49654618030353,"sku":"GOR013416180","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49896093647121,"sku":"CIN1481900307G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50095720268049,"sku":"CIN1481900307VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51029126643985,"sku":"NIN9781481900300","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51288034672913,"sku":"GOR009350520","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53155344515345,"sku":"CIN1481900307A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1481900307.jpg?v=1751443594"},{"product_id":"marketing-planning-book-stephan-sorger-9780132544702","title":"Marketing Planning","description":"“Marketing Planning: Where Strategy Meets Action” offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results. 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