{"title":"Stephen Wunker","description":null,"products":[{"product_id":"costovation-book-stephen-wunker-9780814439753","title":"Costovation","description":"\u003cbr\u003e \u003cbr\u003e \u003cp\u003eCutting costs is a common corporate refrain. But if you constantly slash expenditures, what happens to innovation How can you stay competitive and satisfy customers\u003c\/p\u003e \u003cp\u003eThis book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want.\u003c\/p\u003e \u003cp\u003eConsider Planet Fitness--it grew to 7.3 million members by concentrating on casual exercisers. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction.\u003c\/p\u003e \u003cp\u003ePacked with examples and interactive exercises, Costovation explores cost innovation strategies that work for big and small companies alike including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eopen innovation and cost-sharing,\u003c\/li\u003e \u003cli\u003esimplifying products and turning waste into new offerings,\u003c\/li\u003e \u003cli\u003ehow rivals are carving out niches, protecting positions, and dominating industries.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eInnovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49509196661009,"sku":"CIN0814439756G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49614715552017,"sku":"GOR012363283","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50081888141585,"sku":"CIN0814439756A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51881090253073,"sku":"CIN0814439756VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0814439756.jpg?v=1750946546"},{"product_id":"jobs-to-be-done-book-stephen-wunker-9780814438039","title":"Jobs to Be Done","description":"Discover profitable new product ideas when you focus on what customers need, not on what they want.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49544725365009,"sku":"GOR008012368","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50034082808081,"sku":"CIN0814438032VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50259008258321,"sku":"GOR013900949","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52105010446609,"sku":"CIN0814438032G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0814438032.jpg?v=1751439030"},{"product_id":"capturing-new-markets-how-smart-companies-create-opportunities-others-dont-book-stephen-wunker-9780071767446","title":"Capturing New Markets: How Smart Companies Create Opportunities Others Dont","description":"Teaches business leaders how to detect a potential new market, leverage existing resources to exploit it, and lock in early domination","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49619760578833,"sku":"GOR007045875","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50344115994897,"sku":"CIN0071767444VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52102669500689,"sku":"CIN0071767444G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0071767444.jpg?v=1751035870"},{"product_id":"innovative-leader-book-stephen-wunker-9781636983080","title":"The Innovative Leader","description":"The definitive guide to being an innovative leader, with practical wisdom and engaging advice from those who have done it.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49747495321873,"sku":"NGR9781636983080","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50388130136337,"sku":"CIN1636983081G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51041905574161,"sku":"NIN9781636983080","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52121605406993,"sku":"NLS9781636983080","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52419143139601,"sku":"GOR014521254","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1636983081.jpg?v=1751024644"},{"product_id":"jobs-to-be-done-book-stephen-wunker-9781400238767","title":"Jobs to Be Done","description":"\u003cbr\u003e \u003cbr\u003e \u003cp\u003eIn a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love\u003c\/p\u003e \u003cp\u003eSifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: determining the drivers of customer behavior--those functional and emotional goals that people want to achieve.\u003c\/p\u003e \u003cp\u003eThis simple shift in perspective opens up new insights about your customers and a wealth of hidden opportunities. For example, social media newcomer Snapchat used the Jobs process to capture the millennial demographic. By reducing functionality, the company satisfied its users' unmet need to document real life in the moment, without filters and \"like\" buttons.\u003c\/p\u003e \u003cp\u003ePacked with similar examples from every industry, this complete innovation guide explains both foundational concepts and a detailed action plan developed by Wunker and his team.\u003c\/p\u003e \u003cp\u003eIn Jobs to Be Done, the groundbreaking Jobs Roadmap takes you step-by-step through the innovation process and reveals how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGather valuable customer insights\u003c\/li\u003e \u003cli\u003eTurn those insights into new product ideas\u003c\/li\u003e \u003cli\u003eTest and iterate until you find original profitable solutions\u003c\/li\u003e \u003cli\u003eAnd much more!\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eJobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49956202545425,"sku":"CIN1400238765VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51024595878161,"sku":"NIN9781400238767","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52685120471313,"sku":"NLS9781400238767","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1400238765.jpg?v=1751050704"},{"product_id":"capturing-new-markets-how-smart-companies-create-opportunities-others-don-t-book-stephen-wunker-9780071825955","title":"Capturing New Markets: How Smart Companies Create Opportunities Others Don't","description":"Guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments. Whether you work for a huge corporation or for yourself, this book helps you find sources of growth.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50999327949073,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":50999330996497,"sku":"NIN9780071825955","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":53029601935633,"sku":"NGR9780071825955","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0071825959.jpg?v=1750842950"},{"product_id":"ai-and-the-octopus-organization-book-stephen-wunker-9798993005003","title":"AI and the Octopus Organization","description":null,"brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":53668234559761,"sku":"NIN9798993005003","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9798993005003.jpg?v=1781473142"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-stephen-wunker.oembed","provider":"World of Books ","version":"1.0","type":"link"}