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Here also are the glittering history, rich traditions, and remarkable athletes who have marked the USC football program throughout the years.\u003c\/p\u003e \u003cp\u003eCoaching legends like Howard Jones, who produced the Thundering Herd, and John McKay, whose innovations us to a long line of Heisman Trophy--winning tailbacks, are examined in depth. The real stories behind the great USC-Notre Dame intersectional rivalry and the number-one crosstown rivalry in the sport, USC vs. UCLA, are told along with stories of Hollywood's amazing involvement with the program.\u003c\/p\u003e \u003cp\u003eAll of USC's seven Heisman Trophy winners are profiled, from Mike Garrett to Reggie Bush, providing rare insights into these special players. 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