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Always just one step ahead of the opposition, his career mirrors how he harnessed fast moving changes in the industry to create his own unique place in sports media history.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThis is the story of the man who built the world's biggest and most famous sports photography business and under whose guidance, became the first official photographer to the International Olympic Committee and worked with every major sporting organisation, governing body and athlete in Europe, and North America.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eFinally, the book traces with engaging candour his learning curve in preparing the company for sale, turning the business of capturing images into capitalising images as a business. 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