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A vital text for all tourism and marketing students as well as tourism industry practitioners who have marketing responsibilities.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52397367623953,"sku":"GOR014516670","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52590638661905,"sku":"NLS9781911396352","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781911396352.jpg?v=1758702926"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-steven-pike.oembed","provider":"World of Books ","version":"1.0","type":"link"}