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In the United States, obesity rates were exploding. Public health critics pointed to sugary soda as a main culprit and advocated for soda taxes that might decrease the consumption of sweetened beverages—and threaten the revenues of the giant soda companies.    Soda Science tells the story of how industry leader Coca-Cola mobilized allies in academia to create a soda-defense science that would protect profits by advocating exercise, not dietary restraint, as the priority solution to obesity, a view few experts accept. Anthropologist and science studies specialist Susan Greenhalgh discovers a hidden world of science-making—with distinctive organizations, social networks, knowledge-making practices, and ethical claims—dedicated to creating industry-friendly science and keeping it under wraps. By tracing the birth, maturation, death, and afterlife of the science they made, Greenhalgh shows how corporate science has managed to gain such a hold over our lives.     Spanning twenty years, her investigation takes her from the US, where the science was made, to China, a key market for sugary soda. In the US, soda science was a critical force in the making of today’s society of step-counting, fitness-tracking, weight-obsessed citizens. In China, this distorted science has left its mark not just on national obesity policies but on the apparatus for managing chronic disease generally. By following the scientists and their ambitious schemes to make the world safe for Coke, Greenhalgh offers an account that is more global—and yet more human—than the story that dominates public understanding today.     Coke’s research isn’t fake science, Greenhalgh argues; it was real science, conducted by real and eminent scientists, but distorted by its aim. Her gripping book raises crucial questions about conflicts of interest in scientific research, the funding behind familiar messages about health, and the cunning ways giant corporations come to shape our diets, lifestyles, and health to their own needs.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":50028484886801,"sku":"NGR9780226834733","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51126528049425,"sku":"NIN9780226834733","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51433545859345,"sku":"GOR014274630","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0226834735.jpg?v=1751164342"},{"product_id":"under-the-medical-gaze-book-susan-greenhalgh-9780520223981","title":"Under the Medical Gaze","description":"This compelling account of the author's experience with a chronic pain disorder and subsequent interaction with the American health care system goes to the heart of the workings of power and culture in the biomedical domain. It is a medical whodunit full of mysterious misdiagnosis, subtle power plays, and shrewd detective work. Setting a new standard for the practice of autoethnography, Susan Greenhalgh presents a case study of her intense encounter with an enthusiastic young specialist who, through creative interpretation of the diagnostic criteria for a newly emerging chronic disease, became convinced she had a painful, essentially untreatable, lifelong muscle condition called fibromyalgia. Greenhalgh traces the ruinous effects of this diagnosis on her inner world, bodily health, and overall well-being. Under the Medical Gaze serves as a powerful illustration of medicine's power to create and inflict suffering, to define disease and the self, and to manage relationships and lives. Greenhalgh ultimately learns that she had been misdiagnosed and begins the long process of undoing the physical and emotional damage brought about by her nearly catastrophic treatment. In considering how things could go so awry, she embarks on a cogent and powerful analysis of the sociopolitical sources of pain through feminist, cultural, and political understandings of the nature of medical discourse and practice in the United States. She develops fresh arguments about the power of medicine to medicalize our selves and lives, the seductions of medical science, and the deep, psychologically rooted difficulties women patients face in interactions with male physicians. In the end, Under the Medical Gaze goes beyond the critique of biomedicine to probe the social roots of chronic pain and therapeutic alternatives that rely on neither the body-cure of conventional medicine nor the mind-cure of some alternative medicines, but rather a broader set of strategies that address the sociopolitical sources of pain.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50095216820497,"sku":"CIN0520223985G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50465656045841,"sku":"GOR009537017","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ LIKE_NEW \/ SBYB","offer_id":53118168334609,"sku":"CIN0520223985LN","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":53521252942097,"sku":"NLS9780520223981","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0520223985.jpg?v=1751358540"},{"product_id":"cultivating-global-citizens-book-susan-greenhalgh-9780674055711","title":"Cultivating Global Citizens","description":"Current accounts of China’s global rise emphasize economics and politics, largely neglecting the cultivation of China’s people. Susan Greenhalgh, one of the foremost authorities on China’s one-child policy, places the governance of population squarely at the heart of China’s ascent.  Focusing on the decade since 2000, and especially 2004–09, she argues that the vital politics of population has been central to the globalizing agenda of the reform state. By helping transform China’s rural masses into modern workers and citizens, by working to strengthen, techno-scientize, and legitimize the PRC regime, and by boosting China’s economic development and comprehensive national power, the governance of the population has been critically important to the rise of global China.  After decades of viewing population as a hindrance to modernization, China’s leaders are now equating it with human capital and redefining it as a positive factor in the nation’s transition to a knowledge-based economy. In encouraging “human development,” the regime is trying to induce people to become self-governing, self-enterprising persons who will advance their own health, education, and welfare for the benefit of the nation. From an object of coercive restriction by the state, population is being refigured as a field of self-cultivation by China’s people themselves.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50361508659473,"sku":"CIN0674055713G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0674055713.jpg?v=1751231800"},{"product_id":"just-one-child-book-susan-greenhalgh-9780520253391","title":"Just One Child","description":"China's one-child rule is unassailably one of the most controversial social policies of all time. In the first book of its kind, Susan Greenhalgh draws on twenty years of research into China's population politics to explain how the leaders of a nation of one billion decided to limit all couples to one child. Focusing on the historic period 1978-80, when China was just reentering the global capitalist system after decades of self-imposed isolation, Greenhalgh documents the extraordinary manner in which a handful of leading aerospace engineers hijacked the population policymaking process and formulated a strategy that treated people like missiles. \"Just One Child\" situates these science- and policy-making practices in their broader contexts - the scientization and statisticalization of sociopolitical life - and provides the most detailed and incisive account yet of the origins of the one-child policy.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51583000314129,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51583000576273,"sku":"GOR007437865","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":53391383068945,"sku":"CIN0520253396G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":53521400758545,"sku":"NLS9780520253391","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0520253396.jpg?v=1751260897"},{"product_id":"can-science-and-technology-save-china-book-susan-greenhalgh-9781501747038","title":"Can Science and Technology Save China?","description":"Can Science and Technology Save China? assesses the intimate connections between science and society in China, offering an in-depth look at how an array of sciences and technologies are being made, how they are interfacing with society, and with what effects.   Focusing on critical domains of daily life, the chapters explore how scientists, technicians, surgeons, therapists, and other experts create practical knowledges and innovations, as well as how ordinary people take them up as they pursue the good life. Editors Greenhalgh and Zhang offer a rare, up-close view of the politics of Chinese science-making, showing how everyday logics, practices, and ethics of science, medicine, and technology are profoundly reshaping contemporary China. By foregrounding the notion of \"governing through science,\" and the contested role of science and technology as instruments of change, this timely book addresses important questions regarding what counts as science in China, what science and technology can do to transform China, as well as their limits and unintended consequences.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51689343025425,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51689344074001,"sku":"CIN1501747037G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1501747037.jpg?v=1758966801"},{"product_id":"situating-fertility-book-susan-greenhalgh-9780521469999","title":"Situating Fertility","description":"In this collection of essays ten anthropologists and two historians address the world-wide pattern of falling birth rates. 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