{"title":"Tap","description":null,"products":[{"product_id":"tap-book-anindya-ghose-9780262536059","title":"Tap","description":"\u003cb\u003eHow the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.\u003c\/b\u003e\u003cp\u003eConsumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. 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