{"title":"Taylor Lorenz","description":"\u003cp\u003eDelve into the digital world with Taylor Lorenz, a leading voice on internet culture and its societal impact. Explore her insightful observations and fearless reporting on the ever-evolving online landscape.\u003c\/p\u003e","products":[{"product_id":"extremely-online-book-taylor-lorenz-9780753560792","title":"Extremely Online","description":"'A terrific history of the online creator economy.' The New York Times  'This book is about a revolution. It has radically upended how we've understood and interacted with our world. It has demolished traditional barriers and empowered millions who were previously marginalized. It has created vast new sectors of our economy, while devastating legacy institutions. It is often dismissed by traditionalists as a vacant fad, when in fact it is the greatest and most disruptive change in modern capitalism.'  Acclaimed Washington Post reporter Taylor Lorenz presents a groundbreaking social history of the internet-revealing how online influence and the creators who amass it have reshaped our world, online and off.  For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy.  By tracing how the internet has changed what we want and how we go about getting it, Lorenz unearths how social platforms' power users radically altered our expectations of content, connection, purchasing, and power. Lorenz documents how moms who started blogging were among the first to monetize their personal brands online, how bored teens who began posting selfie videos reinvented fame as we know it, and how young creators on TikTok are leveraging opportunities to opt out of the traditional career pipeline. It's the real social history of the internet.  Emerging seemingly out of nowhere, these shifts in how we use the internet seem easy to dismiss as fads. However, these social and economic transformations created a digital dynamic so unappreciated and insurgent that it ultimately created new approaches to work, entertainment, fame, and ambition in the 21st century.  Extremely Online is the inside, untold story of what we have done to the internet, and what it has done to us.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49614456422673,"sku":"GOR013668080","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49633367294225,"sku":"GOR013405593","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49746222940433,"sku":"NGR9780753560792","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50325999386897,"sku":"GOR013589047","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52863704170769,"sku":"CIN0753560798G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0753560798.jpg?v=1751438792"},{"product_id":"extremely-online-book-lorenz-t-9781982146863","title":"Extremely Online","description":"\u003cb\u003eNATIONAL BESTSELLER\u003c\/b\u003e\u003cbr\u003e \u003cb\u003eAcclaimed \u003ci\u003eWashington Post\u003c\/i\u003e reporter Taylor Lorenz presents a groundbreaking social history of the internet, revealing how online influence and the creators who amass it have reshaped our world, online and off--\"terrific,\" as the \u003ci\u003eNew York Times\u003c\/i\u003e calls it, \"Lorenz...is a knowledgeable, opinionated guide to the ways internet fame has become fame, full stop.\"\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, \u003ci\u003eExtremely Online\u003c\/i\u003e, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism.\u003cbr\u003e \u003cbr\u003e By tracing how the internet has changed what we want and how we go about getting it, Lorenz unearths how social platforms' power users radically altered our expectations of content, connection, purchasing, and power. In this \"deeply reported, behind-the-scenes chronicle of how everyday people built careers and empires from their sheer talent and algorithmic luck\" (Sarah Frier, author of \u003ci\u003eNo Filter\u003c\/i\u003e), Lorenz documents how moms who started blogging were among the first to monetize their personal brands online, how bored teens who began posting selfie videos reinvented fame as we know it, and how young creators on TikTok are leveraging opportunities to opt out of the traditional career pipeline. It's the real social history of the internet.\u003cbr\u003e \u003cbr\u003e Emerging seemingly out of nowhere, these shifts in how we use the internet seem easy to dismiss as fads. However, these social and economic transformations have resulted in a digital dynamic so unappreciated and insurgent that it ultimately created new approaches to work, entertainment, fame, and ambition in the 21st century.\u003cbr\u003e \u003cbr\u003e \"\u003ci\u003eExtremely Online\u003c\/i\u003e aims to tell a sociological story, not a psychological one, and in its breadth it demonstrates a new cultural logic emerging out of 21st-century media chaos\" (\u003ci\u003eThe New York Times\u003c\/i\u003e). Lorenz reveals the inside, untold story of what we have done to the internet, and what it has done to us.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49728771227921,"sku":"CIN1982146869G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50325521858833,"sku":"CIN1982146869VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50916832739601,"sku":"GOR014122296","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":50994271518993,"sku":"NIN9781982146863","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1982146869.jpg?v=1750933646"}],"url":"https:\/\/www.worldofbooks.com\/en-gb\/collections\/author-books-by-taylor-lorenz.oembed","provider":"World of Books ","version":"1.0","type":"link"}